Lynx release video exploring male sexuality

In time for London Pride this weekend Lynx have released a brand new video in their ‘Men In Progress‘ series of films that aims to document the changing shape of modern masculinity. Part of the iconic brand’s ‘Find Your Magic’ campaign this one features gay, straight, bisexual and transgender men (including out rugby league star Keegan Hirst) talking about pride and acceptance, particularly in sport. It’s a sign of how complex and multi-faceted modern masculinity has become that Lynx will be realising no less than nine separate films in an attempt to sum it up. And I  suspect that even with nine they’ll barely scratch the surface.

To watch the film just click on the image above.

Beautiful things do come in small packages – just ask Unilever

image001Let’s face it, everything is getting smaller these days. This isn’t always good news (as is the case with Pringles) but it’s certainly a good thing when it comes to grooming products. So it’s nice to hear that Unilever have decided to compress their men’s deodorant and anti-perspirant brands this year as they did with their women’s ones in 2013. Each of the products pictured above has been compressed into a smaller can making them infinitely more eco-friendly and portable (at just 11cm high they’re now perfect for gym bags or office drawers).

That doesn’t mean you get less product; they’ve just squeezed a larger amount into a smaller can as part of their commitment to more sustainable formats and less propellant. Unilever aims to convert 40% of its entire aerosol portfolio to this format in 2014  –  a move that anyone who values the environment as much as fresh-smelling armpits will wholeheartedly appreciate. I know I do anyway.

The Lynx Manwasher – the ultimate shower tool for men

If there’s one thing you can say about Lynx it’s that they’ve never stopped being witty, clever and innovative. Their advertising has always pushed the envelope (the fallen angels remains one of my fave grooming ads) as have their products.

And now, in that spirit, the team at Lynx have developed the ultimate shower tool for men: The Lynx Manwasher. An easy to use, dual-sided shower accessory, the Manwasher makes for a brilliant, palm-sized body exfoliator, replacing cumbersome luffas and brushes, and can be used in conjunction with Lynx shower gels to ensure you get squeaky clean.

One side features a textured scrubbing pad (making it perfect for tackling tough skin on heels, elbows and knees) while the other has a lathering micro-mesh “scrunchie” which ensures you get the most out of your shower gel. Not only does it help whip up a fantastic lather (making your gel go further in the process) it also gently removes dead skin cells, polishing skin and leaving it smooth, soft and conditioned.

So whether you’re scrubbing up for an important date, interview or after a muddy Saturday afternoon five-aside the Lynx Manwasher is the perfect way to feel clean, confident and 100% fresh.

The Lynx Manwasher is available at retailers nationwide priced £3.99. For more information, special offers and other fun Lynx stuff go to www.facebook.com/lynxeffect

 

Lynx bases latest fragrance on The Apocalypse

Let’s face it, it takes some front for a brand to capitalise on the end of the world. And yet, that’s what Lynx (who else?) have done with their latest fragrance The Final Edition, inspired by – of all things – the Mayan Calendar.

A fragrance combining ginger peel and an ‘effervescent’ cola accord the marketing concept is, of course, ‘get the girl before the world ends!’ This is either devilishly clever and hilariously funny (you can hear my ribs cracking right?) or fantastically crass and, actually,  faintly disrespectful to indigenous Mayans who, I suspect, took their beliefs very seriously indeed.

But to me there’s one fatal flaw to all this anyway. If the world were really ending and you wanted to squeeze in one last roll in the hay before it did would a body spray smelling of cola really be your weapon of choice? No, it wouldn’t be mine either.

Axe (aka Lynx) ads get axed for portraying fallen angels

Why is it all the good ads get the chop and yet the vile, cheesy ones from razor companies and hair dye manufacturers bombard us daily? This one, Promoting Axe Exicite (known as Lynx in Britain) is a case in point. It recently got pulled from South African TV channels after incensed Christians (no fragrance pun intended) complained it offended their religion by portraying angels tossing their halos aside for mortal, earthly pleasures.

Though I’m not the Lynx target customer I do think it’s a clever, funny and beautifully executed ad. The fact that Axe/Lynx smells like something only the Devil himself could have dreamt up ads an extra dimension and only makes me like it even more.  What do you think though? Offensive? Blasphemous? Or just a bit of tongue-in-cheek fun?