In time for London Pride this weekend Lynx have released a brand new video in their ‘Men In Progress‘ series of films that aims to document the changing shape of modern masculinity. Part of the iconic brand’s ‘Find Your Magic’ campaign this one features gay, straight, bisexual and transgender men (including out rugby league star Keegan Hirst) talking about pride and acceptance, particularly in sport. It’s a sign of how complex and multi-faceted modern masculinity has become that Lynx will be realising no less than nine separate films in an attempt to sum it up. And I suspect that even with nine they’ll barely scratch the surface.
To watch the film just click on the image above.