Lynx release video exploring male sexuality

In time for London Pride this weekend Lynx have released a brand new video in their ‘Men In Progress‘ series of films that aims to document the changing shape of modern masculinity. Part of the iconic brand’s ‘Find Your Magic’ campaign this one features gay, straight, bisexual and transgender men (including out rugby league star Keegan Hirst) talking about pride and acceptance, particularly in sport. It’s a sign of how complex and multi-faceted modern masculinity has become that Lynx will be realising no less than nine separate films in an attempt to sum it up. And I  suspect that even with nine they’ll barely scratch the surface.

To watch the film just click on the image above.

Beautiful things do come in small packages – just ask Unilever

image001Let’s face it, everything is getting smaller these days. This isn’t always good news (as is the case with Pringles) but it’s certainly a good thing when it comes to grooming products. So it’s nice to hear that Unilever have decided to compress their men’s deodorant and anti-perspirant brands this year as they did with their women’s ones in 2013. Each of the products pictured above has been compressed into a smaller can making them infinitely more eco-friendly and portable (at just 11cm high they’re now perfect for gym bags or office drawers).

That doesn’t mean you get less product; they’ve just squeezed a larger amount into a smaller can as part of their commitment to more sustainable formats and less propellant. Unilever aims to convert 40% of its entire aerosol portfolio to this format in 2014  –  a move that anyone who values the environment as much as fresh-smelling armpits will wholeheartedly appreciate. I know I do anyway.