Etro’s ManRose – a floral fragrance for men, in case you were wondering.

The unmistakable scent of rose has long been a mainstay of men’s fragrances, though in most cases it’s tucked away deep in the composition and the general ‘rosiness’ is dialled down so as not to make it seem overly feminine. Which is a shame in my book because men smell fantastic when rocking a rose fragrance. I myself am partial to Serge Lutens’  ludicrously sexy Tubéreuse Criminelle, which is the kind of scent you imagine the Marquis de Sade wearing whilst brandishing a riding crop, but even I have to be in the right frame of mind to wear it because rose-based fragrances are never for the faint-hearted.

Many men, of course, are still terrified about anything floral, which is presumably the kind of customer Etro is after with ManRose   their latest fragrance and one whose very name suggests it’s aimed at the kind of guy who can’t smell the nation’s favourite flower without instantly thinking of a diaphanously dressed, soft-focus Jayne Seymour wafting through an English walled garden.

Daft name aside (do we really need to be so blunt in 2017?) it’s actually a great starter fragrance for any man  interested in trying florals as a change to the usual woody, smoky or leathery fare. What makes ManRose so accessible is the fact that, though the rose is there, it’s intensity is dialed down somewhat allowing the fragrance to have a delicate, powdery and slightly suedey edge which gives it a commerciality some punchier rose fragrances lack. So if you’ve always wanted to try something flagrantly floral but were always nervous to try this might well be the perfect introduction to the genre.

The notes:

Top: Bergamot, Sichuan pepper, cardamon, elemi

Heart: Turkish rose, geranium, incense

Base: patchouli, vetiver, musk, leather, ember, woods

Etro’s ManRose is available now from Liberty, priced £118 for 100ml eau de parfum.

 

5 great Valentine’s Day fragrances for women

Fancy buying the woman in your life a fragrance for Valentine’s Day but not sure where to begin? Don’t worry, I’ve made it easy for you by asking some of my favourite beauty industry pals what they’d recommend…chaneljpegJane Cunningham, founder of britishbeautyblogger.com:  Chanel No5, from boots.com

“It’s the classic floral you cannot go wrong with, not least because every woman in the world would like to think she deserves Chanel and she’ll love the fact you realise that!”

westwoodlLauren Naylor, The Sun’s Beauty Expert: Vivienne Westwood Boudoir, from escentual.com

“If you want to get in your woman’s good books, opting for a designer fragrance like this is a sure fire way, especially when the bottle looks so goddamn exquisite. She’ll love you for choosing such a quintessentially English brand too.”

moleculesNadine Baggott, Health and Beauty Editor of HELLO! Magazine: Escentric Molecules Molecule 01, from liberty.co.uk

“If you want to indulge your partner in a scent that works for you as well then go for this one by maverick nose Geza Schoen. I never tire of this unisex, pheromone-based, mossy, light-as-air scent.”

amyrisLynnette Peck Bateman, Beauty Director of Saga magazine: Amyris Femme by Francis Kurkdjian, from selfridges.com

“If you’re looking for a unique and imaginative gift for a more sophisticated woman I’d recommend this warm powdery scent with hints of citrus. It’s not by one of the large cosmetic houses so also has the advantage that it won’t be worn by every other woman in the world.”

avedaJacqui Ripley, beauty writer, author and Dolly Mixture blogger: Aveda Pure-Fume Ancient Attar, from aveda.co.uk

“In its presentation it’s low-key and mindful rather than a big splashy blockbuster. It smells natural on the skin too, with Bulgarian Rose being at its heart. Gives the sentiment of love without being predictable.”