Kiehl’s mop up the competition (oh, and oil too).

Kiehl's Oil EliminatorAsk me which male grooming brand is in the zone right now and I’d have to tell you that it’s Kiehl’s. So hot is it right now that there’s a palpable sense of concern out there from its competitors as it creeps up behind them like the Nosferatu of skincare.

The company’s success, I think, is down to several things, including a great backstory, packaging that beautifully fitted the recent trend for heritage grooming and the fact that they’re great at sampling. They’re also perfect for the kind of consumer who eschews big faceless brands in favour of something a little warmer, quirkier and generally more interesting. In truth, whilst the leading premium brands are great they can come across as a bit characterless and sterile sometimes and, in contrast, Kiehl’s offer a lot more personality for your pound. The other factor, of course, (and one not to be overlooked) is that the products are, by and large, pretty good.

And now their dedicated men’s range is expanding with the addition of three problem-solving oil control products which, used together, form a new ‘Oil Eliminator’ range. Featuring a 24-Hour Anti-Shine Moisturizer, Deep Cleansing Exfoliating Wash and a Refreshing Shine Control Toner the products create a simple, three-step oil-busting regimen that handily addresses one of men’s most pressing skincare needs: a shine-free face.

The wash doesn’t strip skin of natural oils (an act which can itself stimulate oil production), the toner – if toners float your boat – acts as an effective mattifying mist and the Anti-Shine Moisturiser does what it says on the tin/tube, even if its 24-hour promise is qualified in small print by the words ‘with continued use skin looks less shiny’. All in all, the products are great, the distinctive green packaging’s a winner and the range as a whole proves that Kiehl’s aren’t just in the T-zone they’re in the zone full stop.

For more info go to the Kiehl’s website

Selfridges have male grooming all wrapped up

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Grooming Boxes are tricky things to get right. When GlossyBox attempted one I, like many people, was left rather underwhelmed, partly because the size of the samples seemed particularly stingy for the money.

For those of you unfamiliar with the concept the Grooming Box, it’s a way of collecting together a range of different grooming products, from a different array of brands, so that you get to sample their wares and they get to win you over. Quite often they feature smaller or travel-sized versions of well-known products (and on occasions really small samples).

selfridegs 1So, how does the first Grooming Box from Selfridges rate? Well, actually, it’s one of the best I’ve seen – if not the best. Featuring nine separate products from seven different brands – including personal favouries like Triumph & Disaster, Clarins, Molton Brown, Kiehl’s and Commes des Garcons – it’s generous in terms of products and scope and would be just as good a gift for someone as it is a great way to sample some fine brands for yourself. Sure, it might have been nice for them to have featured one or two more brands rather than featuring a trio of products from Scaramouche & Fandango but other than that small criticism I really can’t fault it, so well done Selfridges and I hope there’s another one in the pipeline for later in the year!

The Selfridges Grooming Box costs £20 and is available exclusively from selfridges.com whilst stocks last!