The Grooming Guru Awards 2012. Best Grooming Brand: Lab Series

Group Shot - Treat LOWggawrd12lIn many ways 2012 has been a disappointing year for male grooming. Certainly, as far as exciting launches and NPD are concerned it’s been one of the least inspiring in the 12+ years I’ve been writing about the subject.

Many brands have added just one or two products to their ranges or have renamed or repackaged them in an attempt to be seen to be doing something. Disappointingly, though, others have simply sat on their hands, presumably wanting to conserve resources and ride out hard times. Lab Series, however, defiantly continued to expand its range in 2012, innovating and shaping the future of the grooming market and leaving other brands playing catch-up in the process.

As well as an expansion of their premium MAX LS anti-ageing range, this year saw the launch of a Power Brightening range, targeting discolouration and uneven pigmentation, an Instant Skin Booster (to tackle fatigue) and their BB Tinted Moisturizer SPF35 – a multi-functional product hinting, no less, at the very future of male skincare. And they’re just a few of this year’s innovations. So my Best Grooming Brand 2012 award goes to Lab Series. Long may it lead the way.

For more information about Lab Series see www.labseries.co.uk

Coming tomorrow…the award for Best Problem Solver

Lab Series Instant Skin Booster – your winter skin saver.

It’s been a few weeks since I last updated this blog (work got in the way I’m afraid) but now that I’ve managed to grab a few spare minutes I thought I’d mention one of the products that’s seen me through through the late nights and early starts: Lab Series’ new Instant Skin Booster.

Without a doubt, Lab Series has been the skincare company where all the action has been this year. Not only have they launched a raft of new products where many other companies have released just one or two, the new additions to their range have been clever, innovative and (most importantly of all) useful.

Of the most recent additions to the range, this lightweight serum is designed to be used under your moisturiser and instantly goes to work cooling, refreshing and toning otherwise tired and puffy skin.

It’s great at perking up hangover skin but equally useful at giving it a boost at the end of the working day too so definitely think about keeping a bottle in your office drawer. Like all serums a tiny amount is all you need so even at £38 it’s a sound investment, especially as we head towards the party season.

Available from labseries.co.uk priced £38 for 50ml.