Hugo Boss hit the right note with new Hugo Man Limited Edition

HUGO MANFan of Hugo Boss’ Hugo Man? And of music? Then you’re likely to like the brand new Limited Edition version of this classic fragrance. Playing on a music theme, the Hugo Man Music Limited Edition bottle features a graphic equaliser detail and each box comes with a special download code for two unique musical reworkings of classic songs like Edwin Collins’ A Girl Like You, Kim Carnes’ Bette Davis Eyes and Toto’s Africa (!) by up-and-coming artists like Nina Kraviz and Kate Boy.

The fragrance itself  –  a crisp, juicy and woody blend of green apples, pine needles, sandalwood and cedarwood  – remains the same, which is just as well given the enduring popularity it’s enjoyed since its launch almost 20 years ago.

Available from February.

Hugo Boss launches tree planting scheme for fragrance buyers

Those of you who still read those things called magazines may have noticed an advertising blitz of late for the new limited edition versions of Hugo Man and Hugo Element fragrances. As part of a new sustainability campaign, and under the banner of ‘One Fragrance One Tree’, the company behind Hugo Boss will planting a tree  in the Amazon rainforest for every bottle sold.

Buy a bottle and on the back of each pack you’ll find a little scratch-away panel which reveals a personal ‘tree code’ that you then enter online at http://www.hugo.com to reveal  the exact location of where your tree will be planted.

Caring, sharing eco initiative or cynical marketing ploy to sell a few more bottles of fragrance, broaden out your customer base and direct customers to your heavily-branded website? You decide.

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