Spice up your life!

Thierry Mugler’s A*Men fragrance is one of those classic polarising scents. You either love it or run screaming like you’ve been the victim of a gas attack. Personally, I’ve always been somewhat in the latter camp. It’s way too sweet and sickly for me but I know loads of people who love it and do you know what? At least it’s distinctive – a rare and underestimated quality for men’s fragrances these days (check out Hugo’s rather ironically named Just Different if you want proof).

Anyway, fans of A*Men might want to check out Mugler’s new limited edition version A*Men The Taste of Fragrance – a version ‘magnified’ with the addition of a hot chili pepper note. The lavish press kit is full of nonsense about the foody inspiration behind it but all you really need to know is that the familiar, sweet, vanillary fragrance is still there but has been pimped up with the peppers.

I have to say this works remarkably well, adding a spicy and earthy edge to things, giving it a slightly more masculine feel in the process. Fear not, if you like your scents strong it’s still powerful enough to be classed as a WDM, but  is far less likely to scare old ladies and children. And what  more can I say other than Amen for that?

The Limited Edition A*Men is priced £50 for 100 ml non-refillable EDT

Hugo Fragrances announce Jared Leto as face of their new fragrance Hugo Just Different

In an increasingly tough marketplace, where a celebrity face can help you earn that all- important extra recognition, fragrances houses are increasingly reliant on famous names to get their product coverage.

The latest celebrity to be co-opted as the face of a fragrance is American actor/singer Jared Leto, who is today unveiled as the new mush behind Hugo Boss’ latest offering Hugo Just Different. He’s also been confirmed as the face of Hugo Man, following in the footsteps of the likes of bad boy Jonathan Rhys Meyers. The press release says he’s ‘renowned as one of the most digitally connected artists in the world.’ So if you’re reading this on your iPad Jared, the Grooming Guru says hi.

Not entirely ugly is he?