Harry’s launch ‘Shave With Pride Set’

It’s all too easy to be cynical about the launch of Pride-themed products these days – after all, so many companies cash in on the annual celebrations now – but the new Shave With Pride Set from award-winning grooming brand Harry’s is a bit different. I was lucky enough to be privy to the creation and design of this set and know first hand the level of care, thought and meticulous attention to detail that went into the razor, packaging and the overall campaign of which it’s a part.

Housed in a special presentation box designed by acclaimed graphic design duo Craig & Karl (one you’ll want to keep to house all your bits and bobs in once you’ve removed the contents), the iridescent ‘rainbow’ razor is that rarest of things: a Pride-themed product that’s useful, helpful to the community (100% of the profits from it go to LGBTQ+ charities like the Peter Tatchell Foundation) and genuinely cool to boot. What makes this razor so special is that the design process ensures that no two handles are exactly the same: like the customer it’s aimed at, each one is a one-off and unique. Which is rather appropriate for a company that genuinely celebrates individuality and diversity.

If the set were the extent of Harry’s involvement with this year’s Pride festivities that would probably be enough. The company’s engagement, however, runs a little deeper than that. As well as the limited edition shaving set, they’re also offering support for the community in the shape of their ‘& Proud’ campaign, featuring the likes of TV presenter Dr. Ranj Singh and Queer Eye’s break-out star Jonathan Van Ness, which encourages members of the LGBTQ+ community to reject harmful labels in favour of ones they choose themselves.  (Van Ness describes himself as a “Hair Flipping Free Spirit & Proud” while Singh is a “Super-Nerdy Gaysian”.)

Finally, following on from the company’s detailed Masculinity Report last year, Harry’s have commissioned Ipsos/Mori to conduct a ‘Proud Allies’ survey which examines the relationship between the straight and LGBTQ+ communities in 2018 – the results of which are to be published shortly. Having clocked them already I can tell you they make for very interesting reading.

Taken as a whole, this considered, multifaceted approach shows a level of committment rare in Pride-themed campaigns. As for the Shave With Pride set itself, it’s great if you happen to be from the LGBTQ+ community and are looking for something to zhuzh up your shaving routine or, indeed, happen to be a proud straight ally who’s looking for the perfect gift for an LGBTQ+ pal. Basic message?  Give with pride, shave with pride, support with pride.

Harry’s Shave With Pride Set is available for a limited time from harrys.com priced £24.

 

 

 

 

The 5 best mists for men

It’s the hottest delivery system for male grooming products at the moment, with everything from self tanners to post-shave balms appearing in spray form, so here’s my pick of the very best mists for men.

 

1. Harry’s Post-Shave Mist, £11 for 100ml, harrys.com

Harry’s entry into the UK shaving market last year didn’t just offer punters a cost-effective shave – there are some great skincare ancillaries on offer too. Their Post-Shave Balm is one of the best on the market and at £7 is as good as ones four times the price, but it’s their brand new Post-Shave Mist that’s my go-to product at the moment. Since I have a beard I only have to use this on the few areas that I do shave but since it calms, refreshes and hydrates, I also keep it on my desk and use it as a face mist whenever I’m feeling tired or my skin feels dry and tight. A trio of refreshing essential oils (mint, eucalyptus and tea tree) make it the perfect pick-me-up. A cool product. Literally.

2. James Read For Men Hydra Tan Mist, £20 for 100ml, jamesreadtan.com

Nobody in the world self-tanning of is as innovative as James Read. Repeat, nobody. His approach to tanning products is to always go beyond basics to deliver products that do so much more than simply leave you with a natural looking glow. This great-smelling mist is designed to build up your tan gradually with each application, ensuring you don’t rock up to work on a Monday morning looking all mahogany, but also features cooling agents and skin-soothing aloe vera so can be used immediately after shaving, soothing skin while tanning it. With a colourless formula that won’t ruin your shirts or pillowcases, it’s quite possibly the best tanning product for men I’ve come across.

3. La Roche-Posay Anthelios Invisible Fresh Mist SPF 50, £14 for 75ml, feelunique.com

One of the main reasons people fail to protect their skin from the sun is because so many of the products on offer fail the basic likeability test: they’re messy, greasy and smell horrible (one spray I used last year actually smelt of curry). This SPF50 mist addresses those problems by providing sun protection in the shape of a light-as-anything mist that’s a cinch to use, has a dry, invisible finish and smells great too. It’s also good for protecting the scalp if your thatch isn’t quite as thick as it used to be. And it’s not just me who rates it – last October it was voted ‘Best New Suncream’ at GQ magazine’s annual Grooming Awards.

4. L’Occitane Aqua Réotier Fresh Moisturising Mist, £14 for 50ml, uk.loccitane.com

New for 2018 this light but intensely moisturising mist for the face fuses fresh spring water from Réotier in southeastern France with hyaluronic acid and glycerin – naturally occurring ingredients that help draw moisture to towards the skin – to instantly hydrate and energise. It’s a brilliant product to have in your office drawer – especially if that office is air-conditioned – but it’s good for travel too and I can imagine it’d be perfect  for freshening up on long summer drives.

5. Kiehl’s Oil Eliminator Refreshing Shine Control Toner For Men, £16.50 for 125ml, kiehls.com

With men’s skin oiler than women’s and fiddling with skin a known trigger for oil production this needs-no-fingers-to-apply oil eliminating facial mist is perfect if you’re prone to spots or a shiny schnoz. Designed to cool skin (that’ll be the menthol in contains) and neutralise oil so skin is left with a matt finish, you can literally just spray and go without having to massage it in. Like all the mists mentioned here it’s incredibly simple to use and allows you to tackle your skincare concerns in seconds – and single-handedly at that. What’s not to love?

Beauty Banks – for the boys too.

Like me, you’ve probably popped the odd bag of pasta, box of cornflakes or tin of soup into one of the food bank collection boxes located in your local supermarket. Items like these help put food on the table for the estimated half a million people who now use food banks on a regular basis in the UK. But it’s all too easy to forget that toiletries are essentials too and that looking good and feeling clean are inexorably linked to feelings of confidence and self-worth – two things that can be in short supply when you’re strapped for cash and dinner, for the third night running, is beans on toast.

Understanding this, a couple of weeks ago journalist Sali Hughes and PR exec Jo Jones launched Beauty Banks – a not-for-profit charitable initiative aimed at providing those in need with basic bathroom and hygiene essentials like shampoo, shower gel and tampons, in much the same way that food banks aim to provide kitchen cupboard essentials.

With the Joseph Rowntree Foundation estimating that 14 million people in the UK are living in poverty and with an estimated 37% of people going without basic toiletries as a result, it’s a much-needed initiative and one that’s already received huge support from the beauty industry. It’s been great to see so many women’s mags and beauty bloggers throw their weight behind it but, hey, let’s not forget that men have needs too – and that things like razor blades aren’t exactly inexpensive (there’s a reason they’re often security protected in supermarkets along with booze and some cuts of meat).

Big name grooming brands are already getting involved (shaving experts Harry’s were one of the first to volunteer product) but everyone can boost the men’s side of things by donating some much-needed grooming gear. Once Beauty Banks have received your donation their volunteers will distribute it food banks, homeless shelters and refuges across the country.

So what are they after? Well, when it comes to men’s stuff, basics like razors, shave gels, face washes, shower gels, antiperspirants, soap, toothpaste, toothbrushes are all useful. But not-so-basic stuff like moisturiser and face scrub is welcome too. You can even send those complimentary products you get in hotels – the ones you can’t resist pocketing at the end of your stay (relax, I pocket them too). Just make sure all the products you donate are sealed or unused (well, would you like to receive a third of a bottle of shower gel?). The only thing you can’t donate are products containing solvents so don’t send aftershaves, eau de toilettes or electric pre-shave fluids. Post-shave balms are fine though.

Once you’ve decided what items to send parcel up your contribution and send to: Beauty Banks, c/o Jo Jones, The Communications Store, 2 Kensington Square, London, W8 5EP.

Alternatively, you can purchase toiletries direct from Beauty Banks’ Amazon wishlist and have them sent directly to their HQ. To see the wishlist just click here. I guess you could do the same if you buy toiletries from other online stores too – simply have them sent direct to Beauty Banks.

There is, as we all know, a huge debate about poverty in the UK –  about its causes and how best to tackle it – but regardless of your politics or your thoughts on the matter the fact is that right now there are people in desperate need of help. And what better way to help than to make someone feel a little better about themselves?

 

 

A note to fellow industry bods

As much as I’m writing this for my readers, I’m also aiming this post at fellow grooming editors, journalists, influencers and bloggers too. We’re exceptionally privileged in our industry in that we often get sent products to test as part of our jobs. Please consider donating any you don’t get to try (I’m currently in the process of getting a parcel together myself) and please use the platform you have to spread the word and promote this great cause. And if you’re a PR who works with male grooming brands please think about getting your clients involved. Likewise, if you’re the actual client consider donating some product or, better still, think about an ongoing arrangement with Beauty Banks.

Having worked in the beauty industry for more that 17 years now I’m acutely aware of how shallow and vacuous it can sometimes appear (and believe me, at times it’s exactly how it appears) but even though it’s fundamentally an industry which deals with superficial appearance, it does have a big heart. With your support, Beauty Banks will hopefully be able to show just how big that heart actually is.

 

You can find Beauty Banks on Instagram @The_Beauty_Banks 

To contact Beauty Banks directly email beautybanks@tcs-uk.net

 

Harry’s razors: born in New York, engineered in Germany, finally available in the UK

In the same way that a handful of supermarkets dominate the food market, the world of shaving has been monopolised by just a handful of big bucks corporate giants with a grip on the market tighter than your grip on their handles whilst shaving. They have had us,  if not by the short and curlies, then certainly by the fluff on our chins, for decades. Thankfully, things have changed in the last few years as increasingly savvy men seek out cheaper  – but equally as effective – brands that challenge the razor monopoly with money-saving subscription services that suit, not only customers’ pockets, but their increasingly time-poor lifestyles too.

The latest company to fill this need in the UK is New-York based Harry’s. Already well established Stateside, where they’ve been part of the shaving scene since 2013, the company perfectly chimes with the times and with the changing way in which we shop for our grooming gear. Harry’s mission is very simple: to offer high quality razors, delivered to your door and at a fair price. According to the founders, their leading competitors offer products with an average blade price of £3 whereas theirs come in at just £1.75 – a pretty hefty saving, not just for anyone on a budget but for all of us who’d rather spend our hard-earned dosh on other stuff (beer, holidays, generally having a good time).

I’ve been lucky enough to have met one of the brains behind Harry’s, the affable Jeff Raider (the one with the specs in the pic to the right), on several occasions and his enthusiasm for the brand is genuinely infectious, not least because the germ of the idea for Harry’s came about from genuine outrage about how men are taken advantage of by behemoth razor companies.

In an attempt to tackle this ‘injustice’, he joined forces with pal Andy Katz-Mayfied to create a flexible razor subscription service that offers a great shave at a fraction of the cost and removes the hassle of having to navigate a supermarket or chemist in the process. As well as some cool looking, ergonomically designed, handles featuring top-notch blades (they’re made in Germany in a factory owned by Harry’s) there’s also a superb ancillary range, featuring everything from Shave Cream and Face Wash to Face Lotion and an extremely good aloe-rich Post Shave Balm which, keeping with the value-for-money theme, ranges in price from just £4-£7.

If you fancy giving Harry’s a go you can try their free trial set which includes a razor, shave gel and travel for the price of delivery (just £2.95). You can then subscribe to one of their Shave Plans so new blades pop through your letterbox just when you need them.  As well as the economic advantage this subscription service is totally flexible, allowing you to modify or pause your plan depending on your needs,which makes it great for guys who occasionally like to mix things up by rocking some stubble or sporting a beard.

The big question, of course, is ‘are they   any cop?’ Well, even though I have a beard (or an approximation thereof) I still use a razor on a regular basis to give it definition and to shave my cheeks (no jokes please) and the Harry’s razor is as good as anything I’ve ever used. Plus, they come in a range of fab designs and cool colours so, at that price, what’s not to love?

For more info check out harrys.com