Men’s wellness brand hims launches in UK

The men’s wellness market has certainly come on in leaps and bounds in the past few years. Back in the early noughties, when I was Deputy Editor of Men’s Health, I wrote about hairloss and erectile dysfunction treatments as if they were exotic, last resort options for a select number of men who had the money and wherewithal to obtain them. Frankly, back then, seeking out treatments for these everyday issues felt less like tackling a common problem and more like scoring drugs.

Thankfully, things have changed considerably in the 19 years that have passed since then; not only in terms of the level of stigma attached to these common male problems (men are now far more likely to ‘fess up to being concerned about hair loss than before) but in how easy it is to access effective remedies. Sales of Viagra rocketed to £4.3 millon in the U.K. in the three months after it finally became available over the counter here so to say that there’s a market out there for wellbeing products aimed at men is an understatement.

Which is where hims comes in. Already well-established in the USA, the online personal wellness experts provide a one-stop-shop for men’s wellness and personal care needs, offering access to both Sildenafil (the active ingredient in Viagra) and Finasteride (a proven-to-work hairloss treatments) without you having to rock up at your local pharmacist and tell the counter assistant (along with the entire queue of people behind you) that you’re worried about your hairline or the angle of your chopper. There’s a small initial one-off medical consultation fee, which is there for regulatory reasons and because it’s important to have your order signed of by a medical expert, but after that you’re good to go as long as your eligible to use the products.

The company’s arrival in the UK kicks off with them tackling hair loss and erectile dysfunction but they’ll soon be offering a raft of reasonably priced personal care products too (think everything from shampoo and acne treatments to useful daily supplements). I’ve tried some of these and love the no-frills-but-cool-as-f**k packaging and the quality of the products. The antioxidant-packed Immunity gummies are great (though could be improved by not using animal-sourced gelatin which renders them inappropriate for veggies and vegans) and the Vitamin C-rich Morning Glow Serum provides the perfect pep talk for tired skin and has instantly become part of my daily routine. (It’s especially good when you have a hangover.) To find out more about what hims has to offer you head over to forhims.co.uk

 

Gifted review samples of selected Hims products were sent to me for consideration. 

Aveda’s little helpers for men with thinning hair

AVEDAGood news if you’re a guy with thinning hair: one of my absolute favourite brands, Aveda, are about to launch two new products designed to meet the needs of those with thatches that, you know, ain’t quite as thick as they used to be. Since there’s a wealth of evidence to suggest that scalp health is crucial to heathy hair both products focus on maintaining a clean, healthy scalp – getting to the root of the problem you might say. The Invati Men Nourishing Exfoliating Shampoo does exactly what it says on the tin, nourishing and strengthening hair to minimise breakage whilst exfoliating the scalp with the help of salicylic acid. The exfoliation bit is useful because it helps remove the excess oil and dead skin cells that can hinder hair growth if left unchecked. As with all Aveda products it smells fantastic, too, thanks to an earthy blend of plant essences, including organic cedarwood and fir.

The Scalp Revitalizer, meanwhile, contains an ingredient that thickens the hair slightly at the root, so it appears a little fuller, whilst improving mirocirculation on the scalp to ensure the best environment for healthy hair. Right now, there’s still no scientific cure for thinning hair (gene therapy may be our best option in the future) but until there is men are going to do whatever they can to hang onto what they have – and these two products are well worth having in your grooming armoury.

Available from Aveda salons/spas and online from May.

The Grooming Guru Awards 2012. Haircare Product of the Year: Davines Detoxifying Scrub Shampoo

davines-setoxggawrd12lReviewing haircare products is always tricky for me on account of the fact that hair is an increasing rare commodity for me. I’m fine with my advancing baldness but it does make road-testing styling products a bit of a challenge. To get around the problem I have a small team of amply-thatched helpers to give me feedback. My favourite haircare product this year, though, is one even follically-challenged guys like me can appreciate.

This Detoxifying Scrub Shampoo from Davines is fantastic for ensuring hair is squeaky clean and for keeping your scalp free of dead skin cells and in tip-top condition. Given that there’s some studies linking blocked follicles with hairloss it’s a good investment regardless of how much hair you have. With cardamon, mint and corriander it smells great too and a bottle is never out of my bathroom.

For more info go to www.davines.com

Coming tomorrow….Best Body Product

Cidofovir: an end to facial hair forever? I don’t think so…

I read with interest yesterday that tests have been taking place at the University of Pennsylvania into using the drug cidofovir to stop stubble in its tracks and put an end to men’s need to shave once and for all.

An anti-viral drug previously used to treat people living with HIV cidofovir has the side-effect of ‘local alopecia’ and, as was the case with Minoxidil (the active ingredient in Regaine and one originally used to treat high blood pressure), its alternative money-spinning usage is clearly a big draw to its manufacturers.

The study, published in Archives of Dermatology, appeared to show a reduced hair count in the men who used a 3% dosage of the cream, opening the door for a product that could prevent stubble once and for all. The big question, of course, is will men use it?

It’s one I’ve asked numerous times in articles and on message boards and the resounding answer has always been no. Creams and balms already exist (Clarins and Clinique both do them) that reduce stubble growth a little but they’re hardly hero products men are falling over themselves to have in their grooming armoury.

Sure, on paper a life sans stubble sounds like a great idea: no more five o’clock shadow, no more boring daily shave, no more expensive blades to shell out on, but in practice I’ve discovered men are remarkably attached to their facial hair. And why wouldn’t they be? After all, an end to all the down sides also means and end to the main upside too which is that a beard, ‘tache or goatee is a cheap and effective way to change your look whenever you fancy. Women have make-up to play with and men have facial hair.

And let’s not forget that facial hair is fundamentally a secondary sexual characteristic – there to indicate masculinity and the presence of testosterone. It isn’t just about fashion: Anthropologically speaking it has function too. In fact I believe research has shown that women are programmed to find three days’ worth of stubble particularly attractive.

There will be those, I’m sure, who find my attitudes decidedly retrosexual and, since I have beardage myself I am slightly biased, but the day I’ll believe men want to live without facial hair is the day women say they want to live with it. Now there’s a thought – a cream that makes women grow facial hair…

New Lab Series survey reveals 41% of men would rather lose their job than their hair!

As someone who severely fell out with my hair after it filed for divorce from my scalp several years ago I’m always fascinated by men’s attitudes to baldness. Though I’ve come to terms with my ever-decreasing shaft count (and I’m referring to hair here), I do mourn not having a style other than the No.1 crop I’m permanently lumbered with.

Having said that, I’ve learnt to live with it. Clealry, though, hairloss is a subject that still prays on a lot of men’s minds. In fact, a brand new survey of 2,000 men conducted by Lab Series Skincare For Men discovered that 41% of men would rather lose their job than their hair and 30% of men aged 18-24 worry about losing their hair. The reason men are so worried? Well, it seems that looking old is the key, with 34% of men surveyed saying they worry that a thinning thatch will make them look old.

Helpfully, Lab Series now have three haircare products to minimise hair loss by making hair stronger, reducing breakage and maintaining optimum scalp health. Designed as a three-step system, each product contains a raft of ingredients to target hair weakness and dullness.

The lightly-fragranced Root Power Restorative Shampoo helps keep the scalp free of pore-clogging debris and thickens hair shafts, the Root Power Restorative Hair Tonic minimises daily breakage and energises the scalp while the Style Wax (for me the most impressive product) is formulated to give thickness to the hair reduce breakage. They’re not going to prevent you going bald if you’re predisposed to male pattern baldness but are a good addition to your regime if you just want to hang onto what hair you do have.

Available nationwide now. For sockists call 0870 034 2566 or go to www.labseries.co.uk