This Christmas’ blockbuster gift for Aramis lovers

aramis-1-open-med-resI have always loved Aramis. In fact, I’ve loved it since I was teenager (a mighty long time ago). Its warm, woody, leatheriness is irresistible. Elegant but muscular, it has a bit of a reputation as being a fragrance for dads but whilst it’s certainly a fragrance for grown ups (it’s often described as ‘authoritative’) its timeless appeal means every man should try it once – regardless of his age.

And whether you’re a hardcore fan like me or an Aramis virgin this new (and aptly named) ‘Blockbuster Set’ is a real treat. Featuring five products from the range housed in a swanky gift box, it makes a fantastic pressie for fragrance lovers. At £85 it’s great value, too, because buying all the products individually would set you back over £170. The only downer is that it doesn’t include one of my favourite bath products ever – the classic Aramis soap on a rope  – so the set isn’t quiet as ‘authoritative’ as the fragrance but don’t let that put you off: this is still one of the best Christmas gift sets out there.

You can read more about the fragrance itself here

 

The Perfume Society launches second ‘Scent of a Gent’ discovery box

the-perfume-societyWhen I was an impoverished student, back before the dawn of time, one of the few ways to get hold of fragrance without blowing a fortnight’s food budget was to coax free samples from (sometimes) generous department store sales assistants. It was a harder task than one might think and my storytelling skills probably originated from the yarns I used to conjure up to get them to part with their goods. I was always ‘looking for gift ideas for my (non-existent) brother’ whose birthday was only ever a week away and I always required a few different samples to compare against each other because he was ‘really fussy when it came to fragrance’. Once I even made out I had a house-bound relative who was looking for a new fragrance and couldn’t get to the shops (I know. God forgive me).  Then, when I got home, I’d study my haul of fragrance phials as if they were diamonds I’d found in the street.

I’ve no idea how difficult it is to get samples today (still tricky I suspect) but thankfully The Perfume Society has made things a whole lot easier with their men’s fragrance boxes – the second of which has just been released. Their ‘Scent of a Gent’ discovery box is the perfect way for the fragrance lover to sample some of the best new releases without having to resort to desperate ruses like mine.

Featuring a mix of big-name commercial fragrances like Davidoff Horizon and Azzaro Wanted and more boutique offerings from the likes of Miller Harris and Shay & Blue, it’s a great way to road-test what’s out there in your own time and without enduring the hard sell. The big plus of this particular discovery box, though, is that you also get a few other enticing little extras, such as a sample of Molton Brown’s Bushukan Body Wash and a Refinery Hydrating Refreshing Eye Gel, which by itself would set you back £31. Result? A better-smelling you and, potentially, a better-looking one too – and no begging required.

The Perfume Society’s ‘Scent of a Gent’ discovery box is available while stocks last from perfumesociety.org priced £19 + P&P (£15 + P&P to Perfume Society VIP subscribers).

GT Shopping: a one-stop destination for all your style and grooming gear

gt-shoppingWhen it comes to looking good and dressing well we all know that it’s all about the edit: about choosing just the right products for your skin, a fragrance that reflects your personality and clothes that suit your very personal sense of style. But with so much out there to choose from it’s sometimes difficult to know where to begin when picking out the perfect moisturiser, fragrance or new winter jacket. Which is where GT Shopping comes in handy. A new site in partnership with Gay Times Magazine, it helpfully points you in the direction of the very best fragrances, skincare products and grooming gadgets on the market (along with some of the most stylish menswear picks and a whole lot more)  so you don’t have to go trawling  the internet to find just the product you’re after.

gt-page-1A lot of the products I mention in my monthly male grooming column in GT can be found there but that’s just the tip of the iceberg and you don’t have to be a reader to use the site, though there is an option on there to subscribe to the mag and get regular (very useful) style updates if you wish.

So whether you’re looking the perfect new fragrance for yourself  (bottle of Tom Ford  For Men anyone?), something to wear for an upcoming party or are looking for the perfect gift for a loved one GT Shopping is the place to head. To see what’s on offer go to shopping.gaytimes.co.uk.

 

A Grooming Guru/Octer Sponsored Post

Take a voyage into darkness with Beaufort London’s Fathom V

fathom-v-1If there’s one thing that’s predictable about new launches from British fragrance house Beaufort London it’s their unpredictability. So, although the name of their latest creation, Fathom V, suggests something aquatic what’s delivered is far more unexpected  and intriguing.

Fathom V’s cleverness lies in its ability to take the concept of an aquatic fragrance and turn it on its head. Instead of following the bright and breezy, surf’s up approach that so many marine scents take, it plots an entirely different course, taking the wearer on a dark, foggy, Gothic adventure that conjures up images of dark, 17th century sea ports full of smugglers, ships with moss-covered hulls and illegally obtained barrels of spice. Sure, there’s a bitter sea saltiness to it but as a fragrance its predominantly earthy, mossy, green and aromatic in nature, with hints of crude oil, lilies and petrichor – the unique smell that rises off bone dry earthy soaked by rain. All in all it’s a delightfully complex, contradictory fragrance and one that I can imagine someone like Nick Cave wearing. For that reason alone I absolutely love it.

Fathom V is available now, priced £95 for 50ml eau de parfum, from beaufortlondon.com

 

Spice up your life with Comme des Garçons’ latest fragrance

COMME BLACK PEPPER 2As much as I love Comme des Garçons fragrances their last few offerings (Wonderwood, Amazingreen, Blue Santal) haven’t been ones I’d personally wear. So it’s exciting (not to mention somewhat of a relief) to discover that their latest one, Blackpepper, most definitely is. As a note, black pepper is somewhat ubiquitous in men’s fragrances these days but it’s normally tucked away so its presence rarely hits you like a vigorous twist of a pepper mill. In Blackpepper, however, you get a big old, nostril-tingling hit, tempered eventually by cedarwood (the other big note in this fragrance) which softens it beautifully. A touch of patchouli and a little tonka bean round the whole thing out, making Blackpepper, not just super-spicy, but surprisingly sexy too. One of my favourite launches of 2016.

Available exclusively at Selfridges until October and nationwide thereafter, priced £83 for 100ml eau de parfum. 

Versace’s Dylan Blue delivers a knockout blow to decent fragrance advertising

versace (1)Creating the story and campaign for a new fragrance is never easy. Having helped create a few of them myself in the past I know this all too well. When they succeed they do so because of clarity of thought and of message and because they tap into the current zeitgeist. So how well the new Versace fragrance Dylan Blue campaign will fare remains to be seen because messages there are aplenty. And none of them are all that great.

Looking at the campaign as a whole (one lovingly shot by Bruce Weber, in a masturbatory style that’s steadfastly Nineties) it’s a bag of contradictions: on one hand we have the ‘modernity’ of a same-sex kiss (the inclusion of which we’re  either supposed to shocked by or grateful for, I’m not sure which) and on the other some woefully archaic views about women (“As dad always used to say… you can’t live with women and you can’t live without them”). There are a couple of corkers about men too, including the cringeworthy “I learned at a young age not to show any weakness”. The video meanwhile lacks but one thing: the kitchen sink. It’s hetero yet homo; violent yet tender; old-fashioned yet throughly modern. It has girls, it has boys. It has boxers, it has bikes. It has… oh well, you get the picture.

Personally, I find much of this mind-numbingly naff and I’m at a loss as to why a campaign for a fragrance ever needs to show a woman kicking a man down a flight of stairs or feels the need to use the words “she doesn’t seem to know I exist except when she’s kicking me in the head”. But just in case this woman –  called Gigi – has men quaking in their boots/slingbacks the campaign takes pains to reassure them she has her limitations. “She can out kick-box any of the smaller guys,” says the blurb (the bigger ones clearly being too much of a challenge of her).  Billie Jean King would not be pleased.

To me, the apparent “kiss and make up” theme of the campaign also has uncomfortable associations with the destructive hit me/kiss me cycle in much domestic violence (the boxer kisses his opponent before delivering a knock out blow and Gigi can kiss as good as she can kick). Am I’m being over sensitive? A bit too PC for my own good? Perhaps, but  following on the heels of the appalling marketing of Azzaro Wanted I’m seriously beginning to wonder where fragrance advertising is heading right now. “Dylan Blue is the essence of the Versace Man today,” says Donatella Versace. Well, if that’s the man of today I’m truly fearful about what the one tomorrow will look like if he buys into this particular kind of advertising.

versace dylan blue (1)