Shields up! Protect your skin this summer with FIT’s new Sun Protect Serum

unspecifiedFor men, the quest to find the perfect sunscreen isn’t always as straightforward as one might think. With our skin both oilier and hairier than women’s, the texture and stickiness of products if often a deciding ‘factor’ (if you’ll forgive the pun) in our choices; the ideal product being something that offers high SPF, broad-spectrum protection but which is lightweight, non-greasy and transparent on the skin. And

in terms of what men need from their suncare FIT Skincare‘s new Sun Protect Serum is a product that ticks every box.

FIT SUN PROTECT 2 (1)The first sunscreen serum created for men, it offers a broad spectrum, five star UVA rated, SPF 50 sunscreen to protect you from both the sun’s burning UVB rays and the UVA ones that age your skin; it leaves absolutely no greasy or unsightly white residue (if anything it leaves skin with a matte finish) and has a barely there fragrance that vanishes altogether after a couple of minutes. This last bit is a big bonus in my book since I’ve worn sun products in the past that smelt of everything from Digestive biscuits to – nightmarishly – curry powder. The scent of one I road-tested a couple of years ago mysteriously attracted so many flies I looked like Pig Pen from Peanuts!

FIT SUN PROTECT 2 (2)On top of these pluses FIT’s Sun Protect Serum uses cutting-edge ‘micro encapsulation technology’ that helps provide more evenly spread protection and also  contains antioxidants, hyaluronic acid and FIT’s unique OXY-FIT-10 oxygen delivery system – a few bonus features that help defend against the dehydrating and DNA-damaging effects of the sun. In terms of summer skincare it way well be your ultimate defence shield.

FIT Sun Protect Serum SPF50 is available now from fitskincare.co.uk

A Grooming Guru/FIT Skincare For Men Sponsored Post 

Isn’t it time your face got FIT?

fir skincare manI’m exceptionally lucky in my job as a grooming writer in that I get try out virtually every skincare product that hits the market. What this privilege provides me with is an excellent overview of what’s hot (and what’s not) and what’s worth spending your money on. And if there’s one thing I’ve learnt over the years it’s that, sometimes, it’s worth checking out lesser known premium skincare brands rather than just opting for the usual department store names. One such brand is FIT Skincare for Men.

Formulated and manufactured here in the UK (always a big bonus in my book) and offering “a workout for your skin” FIT offer a ten-piece, performance-driven grooming range that includes everything a man needs to keep his hair, face and body looking, as the name aptly suggests, ‘fit’.

FIT_30ml_Moisturiser_Bottle_SQUARE_72dpi_V1The hero product for me is the FIT Moisturising Ultra Serum. A lightweight, rapidly-absorbed and non-greasy serum this high-tech skin saviour features a raft of natural active ingredients which penetrate the skin to deliver superior skincare.

swatchAmino acids tone skin and stimulate collagen production; antioxidants offer protection from harmful free radicals and environmental damage; botanical extracts reduce irritation and minimise fine lines, whilst caffeine reduces puffiness. The serum also features Hyaluronic Acid – an ingredient often lauded by grooming writers like myself because of its ability to keep skin soft, supple and hydrated. Finally, FIT’s very own OXY-FIT-10 oxygen delivery system helps power skin cell regeneration – something that’s handy, whatever your age.

The result is the ultimate multi-functional skincare product for men – one that hydrates, repairs, protects and reduces irritation. Easily slotted into you existing grooming routine you simply apply sparingly to the face after cleansing, morning and night. I’ve been using it for three weeks now and must say my skin, which often suffers from random dry patches, feels great. What’s more, unlike some products, it only has the merest hint of fragrance (in this case a refreshing hint of ginger).

FIT SKINCARE SERUMA couple of other products from the range worth checking out are the cleverly named FIT EYEDRATE+, an energizing and refreshing eye serum which tackles those unwanted signs of fatigue like puffiness and dark circles, and FIT’s Pec & Ab Sculpt which has received a mention in Shortlist’s prestigious Men’s Grooming Awards. With products as targeted and results-driven as these, I suspect that nod of recognition  may not be the last.

FIT Moisturising Ultra Serum is available from fitkincare.co.uk priced £50 for 30ml. To check out the full range click here.

 

A FIT Skincare/Grooming Guru Sponsored Post