The Lynx Manwasher – the ultimate shower tool for men

If there’s one thing you can say about Lynx it’s that they’ve never stopped being witty, clever and innovative. Their advertising has always pushed the envelope (the fallen angels remains one of my fave grooming ads) as have their products.

And now, in that spirit, the team at Lynx have developed the ultimate shower tool for men: The Lynx Manwasher. An easy to use, dual-sided shower accessory, the Manwasher makes for a brilliant, palm-sized body exfoliator, replacing cumbersome luffas and brushes, and can be used in conjunction with Lynx shower gels to ensure you get squeaky clean.

One side features a textured scrubbing pad (making it perfect for tackling tough skin on heels, elbows and knees) while the other has a lathering micro-mesh “scrunchie” which ensures you get the most out of your shower gel. Not only does it help whip up a fantastic lather (making your gel go further in the process) it also gently removes dead skin cells, polishing skin and leaving it smooth, soft and conditioned.

So whether you’re scrubbing up for an important date, interview or after a muddy Saturday afternoon five-aside the Lynx Manwasher is the perfect way to feel clean, confident and 100% fresh.

The Lynx Manwasher is available at retailers nationwide priced £3.99. For more information, special offers and other fun Lynx stuff go to www.facebook.com/lynxeffect

 

Wilkinson Sword back this year’s Movember

I rarely get angry about the industry I work in (let’s face it, if you’re going to get angry, get angry about the state of the NHS or fat cat bankers not the cupcakes at a fragrance launch or a moisturiser) but there is one thing that really annoys me about it – and that’s its woeful response to male charities.

In October you simply cannot move for beauty and cosmetic company breast cancer initiatives. Big brands fall over themselves to get involved. Bizarrely, even some of the leading men’s brands have got in on the act in the past by donating money from their own sales to…breast cancer charities.

I’m not knocking this. I think the industry’s response to breast cancer is amazing. But its enthisiasm for the cause only makes its apathy towards prostate cancer (the most common cancer in men, affecting 250,000 men in the UK) or testicular cancer (where there are 2,000 new diagnoses a year) all the more evident. And shameful. And let’s not forget that many of the companies that so admirably support female cancer charities also own male grooming brands that could support men’s charities just as vociferously. But they don’t.

Why? Well, clearly, economics plays a part. The beauty industry is still much bigger than the men’s in terms of sales. And there’s a perception that women are much more touchy-feely than men and so a brand can gain much kudos (and additional sales) in supporting the right charities and campaigning in the right way. Again, I’m not knocking this – charity is a business thesedays –  I’m just stating an obvious, if uncomfortable, truth.

The other sad fact, of course, is that men’s cancers rarely make headlines in quite the same way diseases like breast cancer do. Breast cancer has high profile ambassadors like Kylie: prostate cancer has Rudi Giuliani. Breast cancer can affect women who are young, vibrant and have their whole lives ahead of them: prostate cancer tends to affect men who are much older. Yet, both are killers and both destroy lives.

The cruel irony is that women are far better educated (perhaps in part to companies’ charitable campaigning) in terms of looking out for symptoms, getting checked and knowing what resources are available for them than men. The fact is, it’s men who could do with the help. In my opinion, a little concerted effort by the male grooming industry into raising funds for all the men out there who buy their products really wouldn’t go amiss and I’m sure it would get the full support of the men’s press.  After all, men do put money into the pockets of the major skin and haircare companies too.

But enough of my ranting. The actual reason for this post was to mention that Wilkinson Sword are supporting Movember this year as official grooming partner. Movember, in case you’re unfamiliar with it, is one of the few initiatives across the year that focusses on raising funds for a male cancer charity – in this case The Prostate Cancer Charity. An increasingly popular event, all you have to do is register as a ‘Mo Bros’ at the start of November and get growing a moustache (be as outlandish as you like, in fact I positively demand it). As you do this, of course, you need to get as many sponsors as possible and raise as much money as you can.

Wilkinson Sword will be on had to provide support, advice, inspiration and the tools for the job (their Quattro Titanium Precision razor is the ultimate piece of kit for shaving and trimming your ‘tache) so why not get involved? After all, you won’t just be helping other blokes you may well be helping yourself somewhere down the line too.

For more information go to www.facebook.com/WilkinsonSwordMenUK

Thanks to Chris James for the illustration. For more information click here.