Paul Smith Essential puts affordability at its heart

paul smith essentialThe history of Paul Smith fragrances is a bit of a chequered one and I must confess, I have a nasty habit of liking the less succesful ones like Story (a fragrance that was ahead of its time in terms of its bookish, geek chic imagery) and Portrait which, alas, was more of a critical success than a commercial one.

PAUL-01Coming two years after Portrait and a year after Extreme Sport, Essential is an altogether safer fragrance that leaves nothing to chance by covering all the commercial bases: it’s woody, it’s spicy and it’s aromatic, making it familiar, inoffensive and versatile. Slightly reminiscent of Gucci’s Guilty Pour Homme, with which it shares several key notes, it’s probably not going to set the world alight in terms of originality, but with its low price point (under £30 for 50ml) and wearability I suspect it will do pretty well commercially.

Paul Smith Essential is available now from boots.com