Dior’s Sauvage: an opportunity missed?

Sauvage-Dior-Fragrance-Art-e1440003132406-800x805Given the size of this launch (it has A-lister Johnny Depp attached to the ad campaign) and the amount of secrecy that surrounded it (it was subject to an exceptionally strict embargo) I was expecting great things from Sauvage – Dior’s latest fragrance and their biggest launch in a decade. I mean, Dior’s portfolio contains fragrances  –  like Eau Sauvage, Fahrenheit and Dior Homme – which pretty much set the standard when it comes to ‘classics’. And I’m sure the hope was that Sauvage would join this illustrious list. But (you sensed there was a ‘but’ coming right?) in truth, it’s not a patch on its predecessors.

Johnny-Depp-Sauvage-Dior-Fragrance-Campaign-800x519Given Dior’s past boldness (Fahrenheit shouldn’t have worked but is amazing and Eau Sauvage was genuinely groundbreaking when it launched in 1966) I very much hoped they’d pull something original, maybe even something left-field, out of the bag for this major launch but alas, Sauvage is just another generic modern men’s fragrance – all citrus, lavender, wood and amber and blah-blah-blah. I’m not saying it’s bad – it’s not – just that it’s safer, more pedestrian and certainly more ‘familiar’ than I would have imagined. Like so many contemporary fragrances it tries terribly hard not to offend or polarise which is a great way to shift units (it worked for Chanel Bleu after all) but not necessarily a great way to create a classic in the same league as, say, Eau Sauvage.

For those of you wondering whether it’s a variant of that particular fragrance, it’s not; it merely trades on the name, presumably hoping for a bit of that classic fragrance’s gold dust to rub off on it. Look, the last thing I wanted to do was savage Sauvage but, hey, it’s just my opinion and there’s still the possibility that Dior’s next big launch will be an absolute stonker.

Dior Sauvage is available nationwide from 2nd September, priced £50 for 60ml eau de toilette. 

Dior’s reworked Homme Sport fails to qualify for me

You know the pain you feel when a really good friend lets you down or does something so out of character it shocks you to the core? Well, this is how I felt when I first got a whiff of the new edition of Dior Homme Sport.

Two of my all time favourite fragrances (Eau Sauvage and Fahrenheit) come from the house of Dior) and whilst I’ve never worn Dior Homme Sport I can appreciate its appeal.  This “modulated” version introduces Tuscan Iris as a new note and to my nose the whole thing is quite horrible. It’s acrid, powdery and definitely not a fragrance for confined spaces, which may explain why the ad features Jude Law careering around the south of France in an open-top car (any passengers would surely have passed out if it wasn’t a convertible).

In this Olympic year there are so many sport variants out there and many of them, like Givenchy’s Play Sport, are real winners. I’m afraid that, for me at least, this one doesn’t even make the qualifiers.

Dior Homme Sport is available from 28th May, priced £44 for 50ml eau de toilette.