How to be well “Gruhmed”

GRUHMEAs a consumer it’s often all too easy to go for the most obvious choice when it comes to fragrance, especially when the big fashion houses and cosmetic companies throw so much money at celebrity endorsement and in-your-face advertising. However, sometimes it’s worth looking a bit further afield for an interesting eau de toilette. This one, by British brand Gruhume being a good example.

Delightfully fresh, crisp and spicy –  with lemon, bergamot, lavender, juniper berry, black peppercorns, patchouli and petitgrain – it’s as good as any of the fragrances you’ll find in your local department store and considerably better than many of them. Plus, in buying a bottle you’re supporting British entrepreneurialism at its very best. Worth investigating.

Gruhme For Him No 14 is a available from gruhme.co.uk priced £45 for 100ml eau de toilette.

DSquared Potion Blue Cadet: the spell is broken

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Keen followers of this blog will know how much I loved the original DSquared Potion fagrance. So much so in fact that I awarded it the title of Best New Fragrance in my annual Grooming Guru Awards in 2011. Unfortunately, Dsquared’s latest launch, Potion Blue Cadet, completely breaks the spell of the the original.

An aromatic woody fragrance, with cutting notes of bergamot, mandarin and grapefruit, along with pedestrian tonka bean (yawn), it’s fantastically commercial but, perhaps because of this, ends up smelling like Issey Miyake’s Pour Homme Sport (with which it shares several notes) or some charmless concoction cooked up in the P&G laboratories. In fairness, the dry down is much better so it does have some redeeming qualities but it’s not a patch on the original Potion. So DSquared, please bring back a little of the old magic with the next one okay?

Notes:

Top: begamot, mandarin, pink grapefruit

Middle: Siberian pine, Blue Hemlock, Fir Balsam, White Cedar

Base: Musk, Tonka bean, Cistus resin

Dsquared Potion Blue Cadet launches in May.

Disclosure Notice: I received a free sample of this product for review purposes