Dove For Men…now ain’t that butch?

Coming to a store near you soon….

Yes, they’ve already road tested it in Italy and rumour is it’s on its way here too. Not sure about the name though. Sounds about as masculine as Tampax For Men to me but I could be wrong….

Incidentally, I’m reliably informed that the video below is nothing more than a marketing project done  by students a few years back and is no reflection of what Dove may do ‘if’ they were to launch a men’s range.  Seemingly, The Dove Men + Care brand (as seen in Italy) has been registered with the Intellectual Property office however…

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