Dior’s reworked Homme Sport fails to qualify for me

You know the pain you feel when a really good friend lets you down or does something so out of character it shocks you to the core? Well, this is how I felt when I first got a whiff of the new edition of Dior Homme Sport.

Two of my all time favourite fragrances (Eau Sauvage and Fahrenheit) come from the house of Dior) and whilst I’ve never worn Dior Homme Sport I can appreciate its appeal.  This “modulated” version introduces Tuscan Iris as a new note and to my nose the whole thing is quite horrible. It’s acrid, powdery and definitely not a fragrance for confined spaces, which may explain why the ad features Jude Law careering around the south of France in an open-top car (any passengers would surely have passed out if it wasn’t a convertible).

In this Olympic year there are so many sport variants out there and many of them, like Givenchy’s Play Sport, are real winners. I’m afraid that, for me at least, this one doesn’t even make the qualifiers.

Dior Homme Sport is available from 28th May, priced £44 for 50ml eau de toilette.

Jude Law new face of Dior Homme Intense & Homme Sport

_Dior have just announced that Jude Law is to be the face of Dior Homme Intense & Dior Homme Sport in the UK. Directed by  Jonas Ǻkerlund and shot in LA and London, the new TV ad’s most impressive attribute (apart from the surprising thickness of its star’s hair) is the accompanying music – a stirling performance of Joy Division’s Shadowplay  by The Killers. Personally, I’d have signed up Brandon Flowers himself  to front it but I’m sure Jude fans will be thrilled. The campaign kicks off in earnest in November but here’s a behind-the-scenes taster for you.

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