Biotherm Homme have a bit of a chequered history in the UK. Big on the continent, they made a concerted effort to crack the British male skincare market several years ago before slinking back into the shadows, to the point where a drop down menu of countries on their site doesn’t even include the UK. Which is a great shame because the products are really rather good and sometimes extremely innovative (the Total Recharge range is great). You can still track down the products online – on Amazon for example – and you might want to investigate them when you’re abroad and the brand is to get a bit of a recognition boost thanks to the addition of none other than David Beckham as their brand ambassador. Check out the video below…
It could have been anything: rushing the morning shave, not wearing enough deodorant or just overdoing the aftershave, but when asked by Men’s Health what men’s biggest grooming mistake was David Beckham revealed his personal bathroom bête noir to be…overplucked eyebrows. Bad memories of the above advertising shoot maybe?
Check out the Icon Stylefile featuring Becks in the December issue of Men’s Health.
There could only really be one man to grace Elle‘s first ever solo male cover couldn’t there? Beyond the publicity-generating novelty factor, though, it happens to be beautifully shot and designed. Having been a magazine editor myself and having presided over scores of covers I know much work will have gone into this one so congrats to all involved in producing it.
In a victory for common sense (and in the Battle of the Bulge) the Advertising Standards Agency have rejected claims that pictures of a be-quiffed David Beckham modelling his bodywear range for H&M were offensive and unsuitable for children to see, announcing that the pics were ‘unlikely to cause serious or widespread offence’.
The ruling went on to say that it deemed the poses and facial expressions of Becks ‘mildly sexual at most’ though it did acknowledge that some viewers (those who aren’t that partial to ink one suspects) might find the images ‘distasteful’.
I can only assume the three – yes three – people who complained included the boss of a rival firm and two pensioners in possession of futuristic X-ray specs. Anyway, panic over.
Oh I know what you’re thinking – anther day, another Beckham post. Look, can I help it the man’s as ubiquitous as chlamydia? This time, it’s not his pants or quiff I’m discussing, though, but his latest fragrance, Instinct Sport.
It’s fair to say I’ve not been much of a fan of the Beckham fragrances in the past so it’s with some surprise that I find myself actually quite liking this one. Launching in time for the lucrative summer fragrance market (and just in time for the Olympic 2012 sporting frenzy) it’s clearly designed as something to throw into your gym bag, spritz yourself with after a five-a-side or take on your hols.
It opens with a fantastically jolly, juicy and fruity set of notes, including mandarin, ginger ale and apple and though these soon give way to a more pedestrian, slightly unsophisticated dry down, featuring patchouli and sandalwood, the scent as a whole is wearable, inoffensive and perfectly pitched as an affordable introduction to men’s fragrance. Ad’s all a bit ‘tan ‘n’ tatts’ though isn’t it?
Available now from Selfridges.