Adidas Body Care secure Tom Daley as their ambassador in Olympic year

While a raft of largely unknown Olympic hopefuls are being roped in to promote everything from toothpaste to fragrance (with varying degrees of brand synergy) Coty’s Adidas Body Care brand pulled a blinder today by announcing that Britain’s youngest ever diving champion and budgie-smuggling eye-candy Tom Daley would be their ambassador.

It’s a beautiful fit – both brands are youthful, energetic and performance-driven, and a rather daring attempt to steal some of the official Olympic partner P&G’s thunder in this most special of years.

Loving the patriotic packaging for the Limited Edition Ice Dive range too.

Marc Jacobs’ Bang Bang: more bang for your buck?

I’m famous for my lack of brevity so I’ll try to keep my review of the new Marc Jacobs’ fragrance Bang Bang brief and to the point. Described as a fresh and sophisticated take on the orignal Bang (it has a nice citrussy opening and a reassuring, if pedestrian, sandalwoody warmth) it’s wearable enough but not as punchy as the original and, like so many fragrances today, leaves me rather underwhelmed. Of course, as with the original fragrance, it’s all about the flacon really but it’s also proof, if proof were needed, that things ain’t always better second time around.

If you fancy giving it a whirl, though, Bang Bang will be available from The Perfume Shop from 24th august priced £41 for 50 ml eau de toilette.