Acqua di Parma add Beard Serum to Collezione Barbiere range

NEW Collezione Barbiere Beard Serum & pack (1)If there are any doubters out there who still cling to the misguided notion that the beard is dead the plethora of new beard products to have emerged in the last six months is proof that facial hair is very much alive and prickling. Latest brand to hop onto the bearded bandwagon is Acqua di Parma, who have just added a brand new Beard Serum to their premium Collezione Barbiere range. Formulated with pomegranate, sweet almond and grapeseed oils it’s conditioning without being overly greasy and is the perfect way to ensure your facial hair is always in fine fettle.

Available from uk.acquadiparma.com priced £30 for 30ml

Acqua di Parma expand Collezione Barbiere range

New Acqua di Parma Collezione Barbiere - Face SerumI love Acqua di Parma‘s premium Collezione Barbiere shaving and skincare range and this Spring the family of products gets a little bigger thanks to the addition of a brand new Shaving Gel (featuring hyaluronic acid to keep skin hydrated during your shave and pomegranate oil to soothe irritation) and a Revializing Face Serum (above) which aims to give skin a potent anti-oxidant boost, leaving it revitalised and fortified against the ageing process. Serums are increasingly becoming part of men’s grooming routines and this one is well worthy having in your grooming arsenal.

Both products will be available from March.

Acqua di Parma’s Collezione Barbiere gets a new lease of life

8. Collezione Barbiere GroupageI still remember the tingle of excitement when I first saw Acqua di Parma’s Collezione Barbiere range a few years back. Lightly scented with their legendary Colonia fragrance it was just so luxurious, elegant and desirable. The only problem with it was that if you didn’t like the scent you were kind of stuffed. What if, for example, you liked the range but wore Acqua di Parma’s Blue Mediterraneo or the wonderful Colonia Intensa Oud fragrance?

acqua di parma scrubClearly the company must have been aware of this slight drawback because they’ve wisely reformulated the range with a barely-there scent that makes perfect sense commercially, allowing it to be used as a stand-alone grooming range regardless of the fragrance you wear.

Stars of the line up include the luxuriously thick and creamy Shaving Cream, the new Shaving Oil – which is fantastically light and non-greasy –  and the the Scrub Purificante Viso (I just love typing that – it sounds so good in Italian) which is especially worth having as it’s not too abrasive. What’s more, a brand new Eye Treatment and Face Cream have been added to round out the range and to elevate it from ancillary shaving range to a full-blown collection of skincare essentials. Definitely one of the new season’s must-buys.

Collezione Barbiere is available from Selfridges and your usual Acqua di Parma stockists from 1st October.