Get out what you put in with new skincare brand PROVERB

The other week in my column for The Sunday Telegraph’s Stella magazine I wrote about the amazing rise of British male grooming brands in the last twelve months. Sadly, just missing the deadline for the piece was Proverb – a new skincare brand that launched in October. The brainchild of husband and wife team Luke and Kirstie Sherriff – he a former rugby pro and she someone with over 20 years experience in the beauty industry – along with Ben Burch, a former rower for Great Britain, it takes its primary inspiration from the world of sport (and sports nutrition) as well as the proverb ‘you only get out what you put in’. Hence the name.

“A good skincare regime starts with the truthful recognition that results come from ‘inside out’ – your skincare products combined with supplements, diet and water intake – not one without the other,” says Kirstie, summing up the ethos behind the brand and offering, in the process, a refreshingly 360 view of men’s skincare in 2017.

The range features six products: a Skin Defining Facial Scrub; an Oil Balance Pro Moisturiser; a Strengthening Skin Serum, a Hydration Pro Moisturiser;  a Cleanse & Shave Nutrient Mud and a Skin Resistance Training Supplement.

Out of all of these it’s the last two of that stand out most for me. Given Proverb’s inside out approach and their sport influences it was inevitable some form of supplement would be in the line up, and with few other brands including one it certainly gives the range a point difference. The Skin Resistance Training Supplement is much more than just a collection of skin-friendly vitamins though; it also includes hyaluronic acid, which is crucial for skin health, and resveratrol – a powerful anti-oxidant, included here for its anti-ageing benefits.

The putty-coloured Cleanse & Shave Nutrient Mud, meanwhile, has become a favourite product of mine, partly because of its smooth, creamy texture and smell (it reminds me a bit of unbaked cake mix – which I love) but also because of its multi-functionality. As well as being a great cleanser it also doubles up as a shave cream which, because it contains ingredients to calm and nourish skin, reduces the stress put on skin by shaving. Although it’s not flagged up as a face mask I also treat it as one – applying liberally and letting it sit on my skin for five minutes to give the kaolin and hectorite clays it contains time to suck up any grease and grime, before washing it off.

With prices ranging from £30 – £65 Proverb is very much at the premium end of men’s skincare but then you’re paying for the well-thought out formulas, which include the brand’s Lycoprotene complex, created from fermented tomatoes, and the protein-rich egg white albumen, and the use of natural and organic ingredients. Plus, of course, in buying British you’re supporting our economy, which can’t be bad in this time of pre-Brexit uncertainty. So if you’re a grooming-junkie looking for a new brand to try give it a go. After all, as another very famous proverb says, if you never try you’ll never know.

Proverb is available from proverbskin.com with products starting from £30.

Insider Interview: Australian beauty and grooming expert Will Fennell

Will Fennell is one of Australia’s leading beauty and male grooming experts. As well as being a writer and consultant he’s also an accomplished TV Presenter, having appeared on programmes like 10 Years Younger in 10 Days, Queer Eye For The Straight Guy and Seven’s The Morning Show where he is the resident beauty and grooming expert. Fascinated to learn more about Aussie men’s attitudes to male grooming and a little more about Will’s own favourite products I thought I’d fire a few probing questions at him. And here are the results…

GG: So Will, what sparked your interest in male grooming?

WF: I woke at age twelve with a huge pimple on my chin. My Grandmother with all the best intentions articulated to me that methylated spirits would clear it up in no time. Over the next 48 hours I applied metho continuously. Suffice to say mother rushed me to the doctor with a first-degree burn. That pimple changed my life (and the idea that my gran was sane). Within weeks I was cleansing, toning and moisturising daily.

GG: What are your favourite men’s fragrances and why? 

WF: I prefer light, fresh and fruity. But this is a tough one because I don’t really wear fragrance (especially when it is hot and humid in Sydney), but yet I need to review and test-drive them for my blog and DNA magazine. Last year I started to get my readers to review the fragrances instead of me, which was fun. At the moment I have a soft spot for A&F Fierce, but that might be because of the particular man wearing it. If I ever do wear anything, I love Honore’s Trip. It is 100% organic, with natural tangerine oil. The first spritz it’s like walking out into a citrus farm – delicious.

GG: Desert Island grooming product? 

WF: It is a joke (OK, they make fun of me continuously) amongst my friends that I never leave the house without lip balm (OK, lip gloss), so I cant see me jumping from the ship before it sinks without grabbing my Christian Dior Lip Maximiser.

GG: Best grooming tip? 

WF: When you start out keep things simple. I believe the biggest mistake men make (with all the best intentions in the world) is making their skin care routine too complex to stick to. Begin with two steps in the morning and two steps in the evening.

AM;  2 in 1 Cleanser Scrub (perfect as a pre-shave)

Daily Mosturiser (with a 15 or 30 SPF)

PM; Foaming Cleanser (to remove the SPF)

Repairing Moisturiser (containing any of the proven anti-aging ingredients like lactic acid, glycolic acid, antioxidants, peptides, copper)

GG: What are your favourite Aussie skincare brands and why?  

WF: There are several excellent Aussie skin care companies, but my favourite is Ultraceuticals. Dr. Heber who formulates the well-respected cosmeceutical range is second to none when it comes to using proven ingredients that rely on scientific research and not anecdotal evidence. In the past I was critical of this range (like many cosmeceutical lines) as whilst it did the job, it didn’t feel good on the skin. His latest generation of skin care feels good and makes you look younger – bingo!

GG: Is there anything British men can learn from Australian men in terms of male grooming?  

WG: We have grown up wearing sunscreen in Australia because of the fear we have of skin cancer; this has in turn saved Aussie men from aging as well. There is no other country in the world that takes sun protection as seriously as we do and the SPF rating here in Oz is heavily regulated. It has taken me years, but I am proud of the men I educate; nearly all of them wear sunscreen daily. It is quite simple – using a sunscreen moisturiser (an SPF of 15 will be adequate for daily use whilst inside working and much lighter in texture than a 30) will prevent you from incidental sun-induced aging. Remember it is easier to prevent aging than to reverse it!

GG: There’s often a stereotype of the typical Australian man: rough, rugged, positively ‘retrosexual’ if you will. Has this changed in recent years? And if so, what’s caused the change do you think? 

WF: Hollywood and celebrity men looking good have had a huge effect on how Aussie men groom and dress. David Beckham may sound like Minnie Mouse but I admire him for helping men appreciate you could look good, retain your masculinity and still be good at playing with balls.


GG: On a scale of 1 – 10, how well groomed would you say you are?  

WF: Today I have bed hair and weeks worth of grey beard re-growth, so I give myself a 2…. Normally however I am about a 7 or 8. I used to be far more concerned (one could say high maintenance) with my hair etc. but as I have gotten older I have (thankfully) become more relaxed. My skin however is another matter – my healthy skin is the best advertisement for my clinic – I give my skin a 9.5!

GG: Finally, have you seen the latest pics of newly uber-groomed Shane Warne? What do you think? 

WF: Best of luck to him, but I am sure Liz still turns the lights out before they root (Aussie slang for shag)!

For more info about Will go to www.willfennell.com.au You can also follow him on Twitter @WillFennell

recipe for success

200004755Let’s face it, when it comes to grooming gear how a thing looks is almost as important as how it performs. Oh, I know it’s shallow but I’ll readily hold my hands up and admit I’m a sucker for nice packaging. So, I’m instantly drawn to Recipe For Men, a range of grooming products hailing from Sweden and (wisely) snapped up by Space NK

Developed to work well in dry, harsh and cold climates as well as more temperate ones, it’s the first range to excite me in ages. The new Facial Cleanser (how’s that for a no-nonsense name?) has the texture of honey, comes in a pump dispenser so there’s no waste and has the subtlest of fragrances – just what you need from a  daily cleanser. What’s more the design, with it’s sticky-out label, is cooler than a Scando indie band. Fabulous stuff.

 

Available from Space NK price £15.

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