Clarins Men Tanning Booster – an easy way to boost your summer colour

Getting a tan is one thing; keeping it another altogether. Come to think of it, if you’re fair-skinned like me, even the first part is a challenge. And that’s where self-tanners and bronzers can be useful. So popular have they become that the number of 16-24-year-old men using self-tanning products has gone up by a whopping 27% in the last year. To put a little colour into your cheeks (and forehead, chin and neck) you could just buy yourself a self-tanner, of course, or (and this is much more fun) you could instantly turn your existing moisturiser into a self-tanner with the help of ClarinsMen‘s clever little Tanning Booster.

To do this you simply add three drops of the Booster to your regular moisturiser, mix in the palm of your hand then apply evenly across your face and neck, taking care to wash your hands and to remove any excess moisturiser from your eyebrows and beard. It’s not a wash-off bronzer so the colour will stick around but because you’re applying a small amount you can build up the colour over time, stopping when you’re happy with the result – which will hopefully be before you come to resemble an endangered wood.

The instructions state, rather sternly, that it should be only used with a Clarins moisturiser but I’ve tried it with a couple of non-Clarins products and the results have been just fine so I’d be tempted to ignore that, especially as being able to pimp up your preferred moisturiser is the big bonus here. The instructions also warn against exceeding the ‘recommended dose’ and that’s one piece advice you definitely should stick too. After all, the objective is to look sun-kissed not oven-baked right?

ClarinsMen Self-Tanning Booster is available now priced £20 for 15ml. 

Clarins launch 12 Days of Christmas survival kit for men

clarins-mens-advent-calendar-selfridges-exclusive-65We all know how draining the festive season can be and so it seems do Clarins, who have just released a special skincare survival kit to help men get through the post-Christmas period looking half-decent. Available exclusively from Selfridges and selfridges.com the £65 kit features 12 skincare heroes hidden behind advent calendar doors that start on Christmas Day. If you’re a Clarins fan that represents a saving of £27 compared to the price of buying the products individually, so even if you can’t be bothered with the gimmicky advent calendar aspect (and  I can’t say I would be) it’s still a great buy.  Since it’s boxed and good-to-go it makes a fantastic gift too.

Why those finishing touches always matter when it comes to male grooming

A while ago I was asked to edit a little digital magazine on the importance of male grooming (and those finishing touches that make all the difference) on behalf of ClarinsMen, in association with Men’s Health where I’m Online Grooming Ed. In a world where we’re constantly being scrutinised – by potential employers or potential partners – attention to detail has never been more important.  So if you fancy having a read of the booklet yourself simply click on the image below.