King Of Shaves gets behind Decembeard

Basic CMYKAs I pointed out in my recent Movember post, few charities can survive without the oxygen of publicity. And when you’re a charity like Beating Bowel Cancer, who raise awareness about bowel cancer and offer support and advice for those affected by it, every bit of publicity helps – especially when you’ve a fundraising event like Decembeard to promote.

The idea behind Decembeard is simple: you register, you grow a beard for a month and raise money for a great cause in the process. This year’s aim is to raise £145,000 and to help the charity achieve that King of Shaves have come on board as a supporting partner, encouraged it seems by my own small involvement in providing some grooming advice (see KoS founder Will King’s blog on his reasons for getting involved here).

14141955AAnyway, since beards need a little TLC to look their best grabbing yourself a trimmer is a great idea, which is where King of Shaves comes in. To help ensure fantastic-looking facial hair (and help the cause) they will be donating 10% from sales of their Prostyle King of Beards eGrooming range at kingofshavesdirect.com and will be running special competitions too. More than that, though, they’ll be promoting Decembeard, giving it some of that all-important publicity I was talking about.

So, if you haven’t already registered do get on board. There are few ways to do something positive for charity that are quite as simple as growing a little facial hair but, equally, few that can make such a huge impact on people’s lives. So go on – grow one!

To more information and to register for Decembeard click here.

Have you registered for Decembeard?

DecembeardI know that November isn’t out yet and many of you are still in the process of growing your Mos but in a couple of weeks time another – just as worthy – facial hair growing charity initiative begins. Decembeard is a great way to raise funds for Beating Bowel Cancer, a charity that helps support patients and familes of those affected by the UK’s second biggest cancer killer.

This year I’ve provided the charity with some handy beard growing tips and will be posting some useful advice as Decembeard progresses. So if you fancy putting your face fungus to good use or just enjoyed growing a moustache and want to take things a little further why not register for Decembeard now? To find out how simply click here.

Let’s stop moaning about Mos – and get on with the job of helping men beat cancer

merch(1)It’s strange, but criticising Movember now seems to be a national sport in my industry. Every year at least one of my colleagues breaks ranks and has a pop at the fact that Movember has become too commercialised, has too many official partners, or that success has ruined it and that – like an indie band who come up with a multi-platinum album –  it has somehow ‘sold out’. Others complain it has become a joke (wasn’t it always meant to be fun?) whilst some funsters suggest that it would simply be better to forgo the whole moustache growing part and just hand over some money charity.

It is, of course, easy to criticise a cause for not being perfect. It makes good copy and it has the allure of being controversial. It’s also fantastically mean-spittited and rather symptomatic of an industry that sees anything to do with women’s charities as worthy of praise and anything to do with men’s as either daft or cynical.

MOVEMBERWAXThe male grooming industry has a quite pitiful record when it comes to giving anything back to the men who buy its products. Come to think of it men have a pretty pitiful track record when it comes to giving anything back to men. And this is why I’m an ardent defender of Movember. Sure, it’s not perfect – and there are brands that rub up against it for a little of its feel-good sparkle –  but at the end of the day it’s one time of year when men actually get of their sorry asses and do something that helps other men. For this alone it should be celebrated rather than knocked.

So what if companies like Penhaligons, Gillette* and Kent get on board with their products? Who cares if Byron are getting bums on seats with their (rather tasty) Mo’Shroom burgers? Yes, they’re getting publicity. They may be even making a profit for themselves whilst raising funds for others (to be shocked by this is to not fully understand the mechanics of modern charity) but, hey, they’re supporting a great cause and their contribution generates a huge amount of press and publicity – and we all know that charities rely on the oxygen of publicity. On a more basic level, for me, our industry is proactively helping men, in a way that the beauty industry has been helping women for years. Whether the companies involved are doing it selflessly or selfishly, who cares? They’re doing it.

ELC 2013 BCA Campaign PR Visual with RibbonsThe cynicism about Movember comes into sharpest focus when compared with the industry’s attitude to Breast Cancer Awareness. Whilst sitting in the lobby of Estee Lauder’s London HQ a few weeks ago I was struck, not just by the effort that they go to in supporting that particular cause (even re-painting their front doors pink) but by their “We’re stronger together” call to arms. One of the beauty industry’s real successes is how it has united to raise funds and awareness for breast cancer charities (and by industry I mean cosmetic houses, beauty journalists, magazines etc working together to shine a light on the cause). Certainly, my industry could take a leaf out of the beauty world’s book and get behind men’s charities but it won’t if, every time it tries, scorn is instantly poured over its efforts. Just as women are ‘stronger together’ when united to combat cancer so are men. But we’re also weaker when we’re torn apart.

For more information on Movember click here.

*Last year Gillette donated over £100,000 to Movember via on pack promotions.

Mossentials – three must-have pieces of kit for moustache maintenance

A Moustache is a beautiful thing, especially if you’re growing one for charity as part of this year’s Movember, but they do need a little TLC if they’re to look their best. Which is where these three useful pieces of grooming kit come in…

Kent Movember Moustache Comb, £4.50 from kentbrushes.com

With £2 from every sale going directly to Movember this dinky comb is the perfect way to keep your ‘tache neat and tidy and free of food. It makes trimming easier too. But apart from all that combing a moustache is fun and therapeutic. Fact.

KENT

Penhaligons Moustache Wax, £5 from penhaligons.com

Lightly scented with Penhaligon’s Satorial fragrance this moustache wax is the perfect way to keep your Mo looking and smelling great and is great for creating definition and taming unruly hairs. What’s more, Penhaligons will give £2 to Movember for each one you buy.

MOVEMBERWAXGillette Fusion ProGlide Styler, £20. For stockists call 0800 44 55 38 83  

A razor and a facial hair trimmer combined this cool tool is great for mo maintenance and features three detachable combs to help you trim hair to just the right length and a precision edging blade to ensure your ‘tache always looks tip top.

Fusion_ProGlide_Styler_2For more information about Movember click here.

Everything you always wanted to know about facial hair but were too afraid to ask

With Movember finally upon us I thought it’d be a good time to pull together a trio of columns I wrote for the Men’s Health website on the subject of facial hair. So if you’re giving a Mo a go, then check out this sound advice…

How to look after a moustache. Click here.

How do I look after my beard? Click here.

How to prevent beard dandruff. Click here.

PS. If you think Mo’s can’t look cool take a quick look at this post.