Sometimes the very best grooming products aren’t the most expensive, coolest or most beautifully packaged. Sometimes they’re just simple, effective and functional. Very, occasionally, as in this case, they’re lifesavers.

The number of men dying from skin cancer has doubled in the last 30 years in the UK  partly, one suspects,  because we’re a bit crap at slathering on the sunscreen. There are times, of course, when even the most diligent of us gets caught out. After all, who carries a huge bottle of sun lotion with them everywhere?

This dinky 50 ml bottle of factor 30 suncream, then, is a godsend. Perfect for gym bags, work bags, car glove boxes and small enough for your trouser pocket when you pop out  at lunchtime, it’s my undisputed summer 2011 essential. Go buy!

Available now, priced £5.10

Grooming Guru Essentials are the products I genuinely love and have used as part of my own routine.