Fragrance has always made a great Father’s Day gift but if you want to add a little icing to the cake this year how about personalising the bottle? Burberry offer a complimentary monogramming service for their Mr. Burberry fragrance that accommodates up to three initials (you could even have ‘DAD’ if you like) at selected stores and via burberry.com. I had my own bottle personalised a while back as you can see. In a world where little touches matter and bespoke is where it’s at it’s well worth making the extra effort. You only have one dad after all.
The launch of Mr. Burberry, the latest fragrance from the iconic British fashion house Burberry, is, without doubt, the biggest thing to hit the male fragrance industry this year (read my review of it here), not least because there’s some serious money behind its launch.
For proof take a look at the campaign film above which is directed by Turner Prize winner Steve McQueen, features a soundtrack by Benjamin Clementine and stars British actor and musician Josh Whitehouse and model and actress Amber Anderson. “I wanted to convey the idea of two people who are passionately in love, and go off on a dirty weekend,” says the director. “It’s that moment in a relationship where all you are thinking about is each other, and all you want is to be with each other.” He certainly succeeded. And if Whitehouse is wearing the fragrance it’s obviously doing something very right.
April 2016 will see the launch of a brand new Burberry fragrance, Mr Burberry, inspired, apparently, by the iconic Burberry heritage trench coat. Described as a woody/herbal fragrance it features notes of grapefruit, tarragon, cardamom, cedar, nutmeg, birch leaf, vetiver, sandalwood and guaiac wood and the campaign will feature Brit actor Josh Whitehouse, directed by Turner Prize winning director Steve McQueen. To add to the list of big guns involved (Burberry never do anything by halves) the fragrance itself has been created by acclaimed nose Francis Kurkdjian. I must say, I love the simplicity of the bottle and the Mr Porter-esque name (check out the italicised font) and can’t wait to smell the fragrance itself.
As a journalist and blogger I get approached all the time by people thinking I will “just love” a certain product. About 80% of the time they’re being wildly optimistic (an essential quality if you’re a PR I suspect) but very occasionally they’re spot on, as is the case with German boutique fragrance Dreckig Bleiben.
Meaning “stay dirty” (a name which only makes me love it more) I got sent a sample a while back with a note from the company saying they thought I’d like it. And they were right. Created by perfumer Mark Buxton, a man who’s worked with the likes of Le Labo, Givenchy, Cartier and Burberry it’s fantastically warm, smoky, woody and earthy and you can see immediately why he also has Commes des Garcons on his CV. It’s actually very Comme in its feel (well, Comme back in the day, when they were in the zone, fragrance-wise).
It’s certainly interesting and the more I smell it, the more I think there’s something faintly industrial in amongst the natural woodiness (think an oily factory floor). Anyway, it could simply be that today’s teensy hangover is affecting my nasal receptors but if it’s intentional then it’s a juxtaposition I love.
Seemingly, the brief for the fragrance was to come up with something that rejected superficiality and Dreckig bleiben certainly has depth, while little details like the fact that the wood of the lid is made from centuries old reclaimed housing timber and the fragrance itself is limited to just 999 bottles certainly adds to the allure. A dirty pleasure? Absolutely.
Top: Calabrian bergamot, Tunisian neroli, Sicilain Mandarin, Chinese Ginger
Middle: Cistus, Gurjum Oil, elemi
Base: cedarwood, oil of guaiacum, sandalwood, vanilla.