Creed to expand new Mayfair boutique

new creed storeYou know how I’m always saying how this or that fragrance is in my all-time Top 10? Well, Creed’s Original Vetiver is in my Top 3 and there are plenty of other fragrances from this most esteemed of houses I could recommend. The best way to find the right Creed fragrance for you, of course, is to sample them for yourself and you’ll soon be able to this in the opulent surroundings of a brand new lower ground floor at their stand-alone boutique in the heart of London’s Mayfair. Although often thought of as a French house, Creed actually started in London in 1760 (where it was known for its fine tailoring and one-off fragrances) before hopping over the channel to become one of the most respected boutique fragrances houses in the world, so it’s nice to see them expanding their home here.

The new lower ground floor opens at the Creed Boutique at 99 Mount Street, Mayfair, in October. Make sure you smell the Original Vetiver first!

Shay & Blue’s blood is worth bottling. Well, their Blood Oranges fragrance is anyway…

BloodOrange_FinalshayHe’s the ex Senior Vice President of Chanel and former Global General Manager of Jo Malone Ltd and she’s a talented, up-and-coming perfumer so what could go wrong? Well, nothing as it happens, because Dom De Vetta and Julie Massé know exactly what they’re doing with boutique fragrance brand Shay & Blue. 

The styling (with it meticulous attention to detail, is very Jo Malone (beautiful boxes, beautifully ribboned, only this time in blue) but the fragrances are much better, more rounded and muti-faceted. Blood Oranges, for example, is utterly delicious: it oozes dark, citrus juiciness to begin with but develops into a gorgeously leathery fragrance with musky overtones and a sensual woody, ambery base that’s both mysterious and a wee bit naughty. It’s about as far removed from what most people think of as citrus pefumery as you can get, is delightfully styled from start to finish and is made in England too.  I absolutely love it and I think you will too.

7136pWHLVOLShay & Blue’s Blood Oranges costs £55 for 100ml natural spray. For more information see shayandblue.com. Shay & Blue’s new London Boutique can be found at 80 York Street, Old Marylebone, London.