Creed to expand new Mayfair boutique

new creed storeYou know how I’m always saying how this or that fragrance is in my all-time Top 10? Well, Creed’s Original Vetiver is in my Top 3 and there are plenty of other fragrances from this most esteemed of houses I could recommend. The best way to find the right Creed fragrance for you, of course, is to sample them for yourself and you’ll soon be able to this in the opulent surroundings of a brand new lower ground floor at their stand-alone boutique in the heart of London’s Mayfair. Although often thought of as a French house, Creed actually started in London in 1760 (where it was known for its fine tailoring and one-off fragrances) before hopping over the channel to become one of the most respected boutique fragrances houses in the world, so it’s nice to see them expanding their home here.

The new lower ground floor opens at the Creed Boutique at 99 Mount Street, Mayfair, in October. Make sure you smell the Original Vetiver first!

Dirty things up with Dreckig bleiben!

dreckig_bleiben_2As a journalist and blogger I get approached all the time by people thinking I will “just love” a certain product. About 80% of the time they’re being wildly optimistic (an essential quality if you’re a PR I suspect) but very occasionally they’re spot on, as is the case with German boutique fragrance Dreckig Bleiben.

Meaning “stay dirty” (a name which only makes me love it more) I got sent a sample a while back with a note from the company saying they thought I’d like it. And they were right. Created by perfumer Mark Buxton, a man who’s worked with the likes of Le Labo, Givenchy, Cartier and Burberry it’s fantastically warm, smoky, woody and earthy and you can see immediately why he also has Commes des Garcons on his CV. It’s actually very Comme in its feel (well, Comme back in the day, when they were in the zone, fragrance-wise).

It’s certainly interesting and the more I smell it, the more I think there’s something faintly industrial in amongst the natural woodiness (think an oily factory floor). Anyway, it could simply be that today’s teensy hangover is affecting my nasal receptors but if it’s intentional then it’s a juxtaposition I love.

Seemingly, the brief for the fragrance was to come up with something that rejected superficiality and Dreckig bleiben certainly has depth, while little details like the fact that the wood of the lid is made from centuries old reclaimed housing timber and the fragrance itself is limited to just 999 bottles certainly adds to the allure. A dirty pleasure? Absolutely.

Dreckig bleiben is available from dreckigbleiben.com

 

The notes

Top: Calabrian bergamot, Tunisian neroli, Sicilain Mandarin, Chinese Ginger

Middle: Cistus, Gurjum Oil, elemi

Base: cedarwood, oil of guaiacum, sandalwood, vanilla.