It doesn’t launch in the UK until January (an odd choice I know but perfectly timed for the Valentine market I guess) but already Jean Paul Gaultier’s lightest fragrance for men Kokorico is already creating a buzz in the fragrance world. The question on everyone’s lips, of course, is is whether it’s good as Le Male – a fragrance that, thanks to its iconic bottle, beautifully-shot ads and distinctive juice, has become a bona fide modern male classic.
The short answer is no. But then how could it? The bar has been set pretty high. Kokorico (inspired by a cocky rooster’s cry, but that’s Gaultier for you) is quite different from what I expected. A blend of fig leaf, patchouli, cedar, cocoa and vetivier, I was anticipating a distinctly gourmand fragrance but no, the fig leaf cuts right through the cocoa note giving this a surprisingly fresh, green, summery smell. It will certainly work much better as a daytime fragrance than Le Male does and isn’t nearly as sweet or powerful.
As you might expect the bottle’s a quirky, shaped like a man’s face in side profile and housed in a flat red tin (see the vid below for a behind-the-scenes glimpse into the making of the flacon). Gaultier fans are certainly going to love it but will it have the longevity of Le Male or will Kokorico just be a flight of fancy? Only time will tell.