Tom Ford’s new beard oil: a new way to layer your fragrance?

Tom-Ford-Conditioning-Beard-OilOne of the main criticisms of beard oils is that their fragrance is so fleeting. Of course, many men prefer it this way but for those who want a longer-lasting fragrance the choices are pretty limited. Tom Ford’s new beard oils certainly correct that, introducing a new way for men to wear fragrance in the process.

Available in three Tom Ford Private Blend fragrances – Neroli Portofino, Tobacco Vanille and (my favourite) Oud Wood – it’s probably the punchiest and longest-lasting fragranced beard oil I’ve tried. I wore the Neroil Portofino one last night to the annual Beauty Magazine Beauty Awards and it pretty much lasted all night.

In truth, this is both a blessing and a curse; a blessing because you smell great and if you’re layering your fragrance it gives you a new place to scent yourself but a curse because the fragrance will be right under your nose for hours. So here’s a simple application tip: apply a small amount with your fingertips or using a moustache and beard comb but avoid the moustache area directly beneath the nose. Incidentally, since the oil itself isn’t particularly greasy you can also use a small amount on the hair on your head too.  One thing’s for sure – fragrance layering just got a whole lot more interesting.

Available from Selfridges

Hey beauty world – the men are coming!

Just been reading a fascinating little news story in Beauty Magazine which highlights the rise in men entering the beauty industry. According to the story Simply Business, a UK business insurance provider, has seen a 17% annual increase in male-run health and beauty businesses in the last year and there’s also been an 11% rise in the number of male make-up artists and beauticians too.

Personally I think this is fantastic news. Many of the industry experts and entrepreneurs I know are male and contrary to uninformed belief, they’re not all gay either. Unfortunately, while many men have gained the utmost respect by reaching the top of their profession, others in the beauty industry are still often exposed to prejudice and snide remarks.

Hopefully, though, as more and more men enter the industry tired preconceptions about men working in the world of beauty and male grooming will fall away. It may even be time for institutions like Cosmetic Executive Women – a girls-only club for women in the beauty industry –  to thow open their doors to men. Or, maybe it’s time, as my male colleagues and I have discussed on many occasions, for the establishment of Cosmetic Executive Men too. Whatever happens, the men are definitely coming!

 

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