Aveda Men opens new pop-up Grooming Station in London’s Fitzrovia

AVEDA___A3970-2Estée Lauder have been doing some rather clever things with their men’s brands of late. Where once they were fiercely competitive with one another, brands like Clinique For Men, Aveda, Lab Series, Tom Ford and Zegna have been happily hanging out together in a show of unity that’s both refreshing and, as it happens, extremely practical. As well as their excellent men’s grooming station in London’s Westfield White City, curated by Esquire magazine, a new pop-up Grooming Station has just, you know, ‘popped-up’ in London’s Fitzrovia.

AVEDA___A4503At its heart is an Aveda Men Barbershop where you can have express hair cuts, trims and beard tidies, but as well products from Aveda itself you can also investigate fragrance from Tom Ford and Zegna and skin care from Lab Series and Clinique, meaning all your grooming needs can be met in  one quick in-and-out visit.

Men tend to be magpies when it comes to their skin care, hair care and fragrance choices, cherry-picking products from different ranges depending on what they like and what suits their skin, so it makes perfect sense for Lauder to offer the very best of their men’s brands in one go. In a way, they’ve done the edit for you and as we all know, it’s all in the edit.

The Aveda Grooming Station is located at 6 Mortimer Street, London W1F 3JJ and l be open until August. To keep up with what’s happening there check out @AvedaUK #groomingstation

 

Aveda aim to be London’s top grooming destination with mix ‘n’ match treatment menu

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Aveda is a brand that’s already exceptionally good for men thanks to a superb male grooming range and top-notch hair care products. But things just got a whole lot better thanks to the launch of the Aveda Men Grooming Destination.

Aveda Men Grooming Destination Picture 02Based at the Aveda Lifestyle Salon & Spa in London’s Covent Garden, it offers 11 male grooming services – from a basic Trim and Tidy to a Detoxifying Scalp Cleanse, Barber’s Cut-Throat Shave and a Beard Perfection treatment (which I’m itching to try). Especially good, though, is the express menu which features a range of treatments that you can easily squeeze into a lunch hour or just before an all-important date. At just £15 a pop their Express Refresh Facial and Express Men’s Manicures are especially good. What’s more, you can mix ‘n’ match treatments to create your own ‘super treatment’, depending on how much time you have to spare and how high maintenance you are.

Those that know me well know I’m generally treatment averse (which is rather annoying given my job) but looking through the menu I’m struck by how many of these treatments I’d actually  have. What impresses me most about them, however, is that they’re fast, fuss-free and affordable. So if you live in London, or are just visiting, make sure you swing by. Trust me, your face, hair and beard will thank you for it.

For more information and to book an appointment call 0207 7597355. Or got to avedainstitute.co.uk