It’s all in the edit: Mr Porter launches dedicated area for male grooming

Grooming at MRPORTER.COMIt was the worst kept secret in the industry: that Mr Porter was going to start selling grooming products alongside its fashion brands. And finally the day has come.

With Mr Porter, of course, it’s all in the edit and they’ve managed to bring together a range of brands that embrace both traditional, gentlemanly reliability and uber-cool modernity. Amongst the usual suspects (Baxter of California and Malin + Goetz  amongst them) are some of my personal favourites like Aesop, Czech & Speake (I’ve been wearing their No88 fragrance since the Eightes), Le Labo and Santa Maria Novella.

The latter is a truly inspired choice. A fantastic Italian brand that’s nearly 800 years old it’s been difficult to track down in the UK, and if you’ve ever been to their shop in Florence you’ll know how difficult it is not to blow a small fortune on it.

It doesn’t appear to be available to buy just yet (I’m told it’ll be online from November) but is the one to look out for – especially for the candles, shaving products and amazing soaps –  so make a note in your dairy.

Important date? Here are five products to help you attain grooming perfection!

Whether you’re planning something special for Valentine’s Day or hoping for a hot date at any other time, the little grooming details matter. Here are five products I rate that’ll have you ship-shape for dating success in no time. Alas, whilst  I can provide grooming advice, finding a willing partner is your part I’m afraid.

1. Wahl Tripple Head Trimmer.  Nothing lets a man down like ear and nose hair or errant eyebrows so deal with all three with this nifty battery-operated trimmer which has heads for all three (including an eyebrow comb guide that spares you painful plucking).

2. Yves Saint Laurent M7 Oud Absolu. My new favourite fragrance this slightly reworked-version of M7 is dense, woody and supremely sexy and though some fans of the original version complain it’s not as good, I think it’s better.  When I wear it I’m irresistible (in my mind anyway).

3. Philips Azur powertool iron. Let me be clear about this: I hate ironing. So much so that I’d rather sit and flick through a bumper issue of Hello! magazine dedicated to Kate Middleton (yes, that much). In fact, I’m famous for only ironing the bits of shirts that show. Mark my words, though, prospective partners notice details like badly ironed cuffs and collars. Marketed as the ‘man iron’ – presumably because it’s sleek and black and tough as nails –  this is the first first iron I’ve used that actually makes ironing a (sort of) pleasure. Looks the biz too doesn’t it?

4. Biotherm Homme high Recharge Eye Shot. If you’re on a date with someone chances are your eyes are going to be the focus of their attention. So the last thing you want is for the skin around them to look tired and puffy. This powerful anti-fatigue eye treatment, with its three rollerball delivery system, is the perfect antidote.

5. Baxter of California Hydro Salve. If you want to get kissed you at need lips that are kissable right? This balm, packed with skin-conditioning vitamins is the perfect way to keep your smackers soft and ensure some tonsil tennis.

Have fun y’all!

insider interview – jason shankey

js-newProviding this week’s insider insights is that ‘other’ famous Grooming Guru, celebrity barber Jason Shankey, whose male-only emporiums  in Belfast and London have become essential stop-offs for the well-groomed.

GG: What’s the most popular male grooming treatment at the moment?

JS: With the great summer weather on its way, waxing has once again hit the number one spot. Chest, back and shoulder waxing are the most popular waxing treatments.

GG: Men’s biggest grooming mistake?

JS: Failing to properly prepare the face for shaving, and shaving in the opposite direction to the hair’s natural growth.

GG: What’s the one male grooming product you couldn’t live without?

JS: My Baxter of California Super Close Shave Formula. It leaves your skin looking and feeling amazing!

GG: Favourite fragrance?

JS:Allure by Chanel.

 

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GG: Best haircare tip for men?

JS: Wash it with a quality shampoo, not shower gel! A healthy scalp helps produce healthy hair.

GG: Best skincare tip for men?

JS: Splash cold water on your face straight after shaving, before you apply your moisturiser. It tones your skin and stops the moisturiser clogging your pores, which would otherwise result in blackheads and whiteheads.

 

GG: Next big thing?

 JS: Concealer. It’ll soon be normal for guys to use it to cover blemishes and spots on their face.

 

For more info on Jason’s salons go to  www.jasonshankey.com


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