The Perfume Society launches second ‘Scent of a Gent’ discovery box

the-perfume-societyWhen I was an impoverished student, back before the dawn of time, one of the few ways to get hold of fragrance without blowing a fortnight’s food budget was to coax free samples from (sometimes) generous department store sales assistants. It was a harder task than one might think and my storytelling skills probably originated from the yarns I used to conjure up to get them to part with their goods. I was always ‘looking for gift ideas for my (non-existent) brother’ whose birthday was only ever a week away and I always required a few different samples to compare against each other because he was ‘really fussy when it came to fragrance’. Once I even made out I had a house-bound relative who was looking for a new fragrance and couldn’t get to the shops (I know. God forgive me).  Then, when I got home, I’d study my haul of fragrance phials as if they were diamonds I’d found in the street.

I’ve no idea how difficult it is to get samples today (still tricky I suspect) but thankfully The Perfume Society has made things a whole lot easier with their men’s fragrance boxes – the second of which has just been released. Their ‘Scent of a Gent’ discovery box is the perfect way for the fragrance lover to sample some of the best new releases without having to resort to desperate ruses like mine.

Featuring a mix of big-name commercial fragrances like Davidoff Horizon and Azzaro Wanted and more boutique offerings from the likes of Miller Harris and Shay & Blue, it’s a great way to road-test what’s out there in your own time and without enduring the hard sell. The big plus of this particular discovery box, though, is that you also get a few other enticing little extras, such as a sample of Molton Brown’s Bushukan Body Wash and a Refinery Hydrating Refreshing Eye Gel, which by itself would set you back £31. Result? A better-smelling you and, potentially, a better-looking one too – and no begging required.

The Perfume Society’s ‘Scent of a Gent’ discovery box is available while stocks last from perfumesociety.org priced £19 + P&P (£15 + P&P to Perfume Society VIP subscribers).

Azzaro Wanted – seriously, what were they thinking?

Azzaro Wanted-1Oh deary, deary me. Let’s talk about Azzaro’s new Wanted fragrance for a moment shall we? The one in the bottle that looks like a fully-loaded gun chamber. Now, the six-shooter bottle design for this fragrance, regardless of bad timing in light of the tragic events in Orlando, is a quite spectacular exercise in clichéd, one-dimensional and outdated hyper-mascuine thinking. I used to think that Davidoff’s The Game, with its casino chip flacon, was terminally naff but this takes things to a whole new level – and a subterranean one at that. Presumably the thinking behind it is that a. men absolutely love guns and b. guns are sexy and street and therefore customers will think the fragrance is masculine and, like, really, really cool.

You can just see the design meeting now: “Right guys, we need an eye-catching bottle – something like Paco Rabanne’s Invictus or that Gaultier one with the massive bulge. What screams ‘men’ then? How about a football? Or a motorbike? Or a big, clunking fist? Oh, no, Diesel did the fist. Wait a minute. I know – how about a gun? What’s more masculine than a gun? It’s cowboy; it’s gangsta; it’s Bond; it’s NRA and man-on-a-rampage. But mostly it’s Bond. Especially if we make it sleek, shiny and gold. What better vessel for our killer fragrance than a killer bottle?”

Well, I’m afraid Azzaro have shot themselves in the foot here (sorry) and I suspect they know this too since the bottle description on their website is a masterclass in obscurification. Avoiding the ‘G’ word altogether and with not a passing mention of bullets the bottle is instead “elegant and precious, with a stunning rugged, mechanical look” (it’s a gun folks) and “a  symbol of freedom and virility” (still a gun). Most bizarrely, it’s also “an embodiment of extreme masculinity tinged with the nostalgia of childhood”. Now, unless your dad was the Son of Sam I’m not entirely sure what childhood nostalgia it’s referring to here but no matter, the bottom line is that, in 2016, Azzaro’s  firearm-inspired Wanted is, to put it bluntly, anything but.