Eye on the ball: Anthony release grooming product for ‘down below’

Anthony No Sweat Body DefenseIt’s not a grooming problem that’s often discussed but getting sweaty down below is no fun for a man, especially if skin starts to chafe and becomes sore and inflamed. In the last few years skincare companies have realised there’s a market for products that can address this issue, however, and the latest product to tackle the issue of, erm, uncomfortable tackle comes from cult US brand Anthony.

A bit like a liquid talc No Sweat Body Defence creates a powder-like barrier on the skin to keep your bits comfortable and dry. It does so with the help of tapioca starch rather than talc and though there’s a fragrance it’s not so heavy that you might come across as someone who’s desperately trying to mask something.

Having road-tested it myself (don’t think too much about that) I can attest to the fact that it’s a great way to keep your boys feeling fresh and dry. It does leave a slight powdery residue if you use a lot (wear white pants if you’re worried) but otherwise this is an excellent piece of grooming kit to have in your gym bag or to have at hand if you’re pounding the streets all day or are heading out clubbing after work. Beats suffering from batwing balls* anyway.

Anthony No Sweat Body Defense is available exclusively online from SPACENK priced £20 for 90ml.

*Google it.




Grooming Guru Essentials: Anthony Logistics Facial Cleanser

When I first started writing about male grooming many years ago this superb cleansing for dry or sensitive skin was one of the first products I genuinely fell in love with. Because it’s non-drying, it’s perfect for skin like mine which can be a bit on the sensitive side and which easily ends up as tight as a drum after using cheaper cleansers. Glycerin-based (so much kinder on the skin that soap) it features extracts of azulene (an organic oil that’s great for redness and irritation) and a raft of other natural skin conditioners. It smells fantastic and – best of all – it’s bright blue!

To get your hands on some click here.

Grooming Guru Essentials are the products I genuinely love and have used as part of my own routine.


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insider interview – Anthony Sosnick

tony_poster_1_lighterThe first time I met Tony Sosnick, founder of the hugely successful U.S grooming brand Anthony Logistics,  he was just introducing the range to these shores. That was probably about eight years ago now and since then the brand has become one of the most popular cult grooming brands in the UK. His Algae Facial Cleanser is one of my all-time favourite skincare products so it’s great to be able to get him to share some of his insights for this week’s insider interview.

GG: So, Anthony, what’s men’s biggest mistake when it comes to grooming?
AS: One of the biggest mistakes is to not cleanse first. Cleansing before you shave, moisturise or anything else is vital. Think of it this way, you’d never wax your car without washing it first would you?

GG: What’s your favourite fragrance?
AS: I’m creature of habit. I love Gendarme and have for years.

GG: Biggest change in male grooming in the last five years?
AS: I would have to say the introduction of Anti-Aging products and the variety now available for men. Women have had them for years but this is something fairly new for guys and fortunately the technology can support the demand at this time.

GG: Desert island grooming product?
AS: A body cleansing gel – especially one with high quality ingredients and several moisturizing properties. If you’re on a desert island you need to stay clean from head to toe. You never know who you might find behind the bushes….

GG: Next big thing in male grooming?
AS: I think more products that cater to Anti-Aging. As baby boomers become more aware of these products the demand will increase. Also, with the economy the way it is and the way peoples’ mindsets have changed, I believe you will find many more upscale products at the mass level. I don’t mean that their quality will trump those at the prestige level but they will certainly be of a higher quality than what you see on the market now. I also think that a larger variety will become available to cater to those guys who might look to trade down.

GG: How influential is the internet when it comes to male grooming?
AS: Oh, very much so. Men’s grooming is all about education and making the male shopper feel comfortable while making his purchase. The Internet is an excellent resource for both!

The Anthony Logistics range is available from www.nivenandjoshua.com

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