Why I love Amazon’s review system (and why I won’t be using Veet on my balls)…

The great thing about Amazon selling beauty and grooming products is that, unlike the world of magazines – where everything is fabulous and works a treat  –  people pretty much tell it as it is. And here is a beautiful, if eye-watering, example of that honesty in action, brought to my attention through a tweet by Beauty Magazine for whom I provide male grooming features. So without further ado…

 

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Clinique adds ratings and reviews fuction to website

clinique copyLet’s face it, if there’s one thing men like doing it’s expressing their opinions. So if you’re a fan of Clinique Skin Supplies For Men you’ll be thrilled to hear that the company have just added a review and rate function to their website.

Already a staple of other online grooming retailers like Amazon and Mankind, rating allows customers to pass judgement on their favourite products (and, so long as no heavy-handed censoring is involved, on their not-so-favourite ones too).

It’s a sound move in more ways than one since a new report by PR agency Weber Shandwick suggests that a quarter of  UK consumers make their purchasing decisions based on ‘online advocacy’. That’s an even greater influnece than friends and family.  Highlighting the declining influence of newspapers and magazines the survey also discovered that only 12% of people turned to these traditional media outlets for advice about buying products.

So next time you’re shopping online take a couple of minutes to give your opinion on your purchase. Just remember, though, that “smells like shit but delivers a supersmooth shave” might not get through.

To review and rate your Clinique heroes go to www.cliniqueformen.co.uk

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