This Christmas’ blockbuster gift for Aramis lovers

aramis-1-open-med-resI have always loved Aramis. In fact, I’ve loved it since I was teenager (a mighty long time ago). Its warm, woody, leatheriness is irresistible. Elegant but muscular, it has a bit of a reputation as being a fragrance for dads but whilst it’s certainly a fragrance for grown ups (it’s often described as ‘authoritative’) its timeless appeal means every man should try it once – regardless of his age.

And whether you’re a hardcore fan like me or an Aramis virgin this new (and aptly named) ‘Blockbuster Set’ is a real treat. Featuring five products from the range housed in a swanky gift box, it makes a fantastic pressie for fragrance lovers. At £85 it’s great value, too, because buying all the products individually would set you back over £170. The only downer is that it doesn’t include one of my favourite bath products ever – the classic Aramis soap on a rope  – so the set isn’t quiet as ‘authoritative’ as the fragrance but don’t let that put you off: this is still one of the best Christmas gift sets out there.

You can read more about the fragrance itself here

 

Azzaro Wanted – seriously, what were they thinking?

Azzaro Wanted-1Oh deary, deary me. Let’s talk about Azzaro’s new Wanted fragrance for a moment shall we? The one in the bottle that looks like a fully-loaded gun chamber. Now, the six-shooter bottle design for this fragrance, regardless of bad timing in light of the tragic events in Orlando, is a quite spectacular exercise in clichéd, one-dimensional and outdated hyper-mascuine thinking. I used to think that Davidoff’s The Game, with its casino chip flacon, was terminally naff but this takes things to a whole new level – and a subterranean one at that. Presumably the thinking behind it is that a. men absolutely love guns and b. guns are sexy and street and therefore customers will think the fragrance is masculine and, like, really, really cool.

You can just see the design meeting now: “Right guys, we need an eye-catching bottle – something like Paco Rabanne’s Invictus or that Gaultier one with the massive bulge. What screams ‘men’ then? How about a football? Or a motorbike? Or a big, clunking fist? Oh, no, Diesel did the fist. Wait a minute. I know – how about a gun? What’s more masculine than a gun? It’s cowboy; it’s gangsta; it’s Bond; it’s NRA and man-on-a-rampage. But mostly it’s Bond. Especially if we make it sleek, shiny and gold. What better vessel for our killer fragrance than a killer bottle?”

Well, I’m afraid Azzaro have shot themselves in the foot here (sorry) and I suspect they know this too since the bottle description on their website is a masterclass in obscurification. Avoiding the ‘G’ word altogether and with not a passing mention of bullets the bottle is instead “elegant and precious, with a stunning rugged, mechanical look” (it’s a gun folks) and “a  symbol of freedom and virility” (still a gun). Most bizarrely, it’s also “an embodiment of extreme masculinity tinged with the nostalgia of childhood”. Now, unless your dad was the Son of Sam I’m not entirely sure what childhood nostalgia it’s referring to here but no matter, the bottom line is that, in 2016, Azzaro’s  firearm-inspired Wanted is, to put it bluntly, anything but.