It’s hard to imagine, I know, but Abercrombie & Fitch are extending their Fierce fragrance line with an Intense version. I say hard to imagine because it’s difficult to contemplate an intense version of a fragrance already so ferocious that you can smell it halfway down Savile Road, exuding, as it does, from the very pores of the nearby A&F flagship UK store. The first concentrated version of the scent and apparently the strongest and longest lasting (be afraid) it retails for $118 in the States. And that’s not all – accompanying Fierce Intense is Fierce Confidence – an energetic, citrusy version of the Fierce fragrance. Both are coming to our shores soon. Like Ebola.
With 39 standalone stores in the UK fashion retailer Superdry is certainly a force to be reckoned with and this month sees the launch of its first premium fragrance collection with a trio of scents aimed at men – Dry, Double Dry and Dry Oil. Clearly the brief for Double Dry was to come up with something very much in the same vein as Abercrombie & Fitch’s distinct, controversial but incredibly popular Fierce and in this it succeeds, thanks to shared woody, spicy and mossy notes. In fact, close your eyes, give it a spritz and you could also be in the flagship A&F store, surrounded by implausibly good looking teens.
And while the scent might be a bit derivative it does at least pick up a few brownie points for its packaging. As well as the quirky ‘box’, made from layered sheets of cardboard, the bottle itself comes with an aged leather wrap that can be removed and worn as a wrist strap. Nifty.
The Dry by Superdry Fragrance Collection costs £55 for each 100ml bottle and is available from Harvey Nichols, Harrods, Selfridges, House of Fraser and Superdry stores and concessions nationwide.