Beauty Magazine unveils its Grooming Gongs for 2011

One of my favourite events in the beauty & grooming calendar is the annual Beauty Magazine Awards. As one of the panel of judges it’s my job to whittle down a huge selection of possible nominees to put forward to a public vote (think of me as the Len Goodman of Grooming) and as such I’m lucky enough to attend the swanky annual awards do. This year it was held at Vinopolis and The Saturdays (well, four of them) were in attendance.

There were a stack of awards presented on the night but the ones that interested me, of course, were the grooming gongs. Gillette’s Fusion Proglide razor picked up the Grooming Launch of The Year Award, Lynx Excite walked away with the Best Ad Campaign of The Year and Best Tie-Up for securing Kelly Brook for Excite and Boss Bottled won Best Classic fragrance. Classic Grooming Product of the Year, meanwhile, was won by Philips for their Sensotouch 3D Electric Shaver.

Finally, the Haircare Launch of The Year award was won by Regaine for their innovative Extra Strength Scalp Foam. More importantly, though, I got to dress up and drink wine. Well, judging’s hard work you know…

Axe (aka Lynx) ads get axed for portraying fallen angels

Why is it all the good ads get the chop and yet the vile, cheesy ones from razor companies and hair dye manufacturers bombard us daily? This one, Promoting Axe Exicite (known as Lynx in Britain) is a case in point. It recently got pulled from South African TV channels after incensed Christians (no fragrance pun intended) complained it offended their religion by portraying angels tossing their halos aside for mortal, earthly pleasures.

Though I’m not the Lynx target customer I do think it’s a clever, funny and beautifully executed ad. The fact that Axe/Lynx smells like something only the Devil himself could have dreamt up ads an extra dimension and only makes me like it even more.  What do you think though? Offensive? Blasphemous? Or just a bit of tongue-in-cheek fun?

Tom Ford undoes all my good work

You know, it’s annoying. For years I have been telling men not to be tempted to eau de toilette their tonkers or perfume their privates because it’s such an obvious sign they’re trying to cover something up. It was a battle I hoped I was winning. And then what happens? Tom Ford comes along with an ad for his Neroli Portofino fragrance collection and undoes all my good work. Don’t get me wrong, it’s a nice ad and all but it sends out such a terrible message regarding intimate hygiene. Men, please don’t try this at home ok? It’s not funny, it’s not clever and it stings like hell.