Brad Pitt for Chanel No5? Eau deary me

We all know that parody is the mark of a good ad. Or a truly bad one. And if you want proof just look at all the youtube parodies of the Brad-Pitt-for Chanel-No5 ad that have sprung up. I can’t quite find a gangnam style one yet (one must surely be in the pipeline) but there are plenty of others to keep you entertained.

It’s difficult to know how Chanel feel about this. On the one hand, the much-mocked ramblings of Mr Pitt have got everyone talking (even more than the snoresome story of a man fronting a women’s perfume). More importantly, they’ve got everyone talking about Chanel No5  – a fragrance I’ve seen women hate in blind tests but love when they know it’s Chanel No5. On the other hand, everyone is openly mocking a revered brand that once stood for style and sophistication. Anyway, I certainly don’t have the energy or inclination to form an opinion on it. In the meantime, though, here’s one of my favourite spoofs. Admittedly, nothing quite matches the absurdity of the original ad but it made me chuckle anyway…

Prada unveil TV ad for new men’s fragrance Luna Rossa

Fans of Prada fragrances (and I count myself as one of them) are in for treat with the forthcoming  launch of Luna Rossa – a fresh but sensual fragrance built around two of my favourite notes,  lavender and clary sage. As a  taster, here’s a glimpse of the TV ad, directed by by Swedish music video director Adam Berg who’s worked with the likes of Groove Armada, Graham Coxon and Death in Vegas.

The name Luna Rossa, in case you’re wondering, comes from the name of America’s Cup the sailing boat and team that came about thanks to Patrizio Bertelli, CEO of Prada, and acclaimed yacht designer German Frers.

The fragrance itself launches on October 1st and I’ll feature a full review of it here shortly. In the meantime, gather your sea legs and enjoy the vid.

David Beckham cleared of causing offence with H&M ads

In a victory for common sense (and in the Battle of the Bulge) the Advertising Standards Agency have rejected claims that pictures of a be-quiffed David Beckham modelling his bodywear range for H&M were offensive and unsuitable for children to see, announcing that the pics were ‘unlikely to cause serious or widespread offence’.

The ruling went on to say that it deemed the poses and facial expressions of Becks ‘mildly sexual at most’ though it did acknowledge that some viewers (those who aren’t that partial to ink one suspects) might find the images ‘distasteful’.

I can only assume the threeyes three – people who complained included the boss of a rival firm and two pensioners in possession of futuristic X-ray specs. Anyway, panic over.

David Beckham’s a good sport

Oh I know what you’re thinking – anther day, another Beckham post. Look, can I help it the man’s as ubiquitous as chlamydia? This time, it’s not his pants or quiff I’m discussing, though, but his latest fragrance, Instinct Sport.

It’s fair to say I’ve not been much of a fan of the Beckham fragrances in the past so it’s with some surprise that I find myself actually quite liking this one. Launching in time for the lucrative summer fragrance market (and just in time for the Olympic 2012 sporting frenzy) it’s clearly designed as something to throw into your gym bag, spritz yourself with after a five-a-side or take on your hols.

It opens with a fantastically jolly, juicy and fruity set of notes, including mandarin, ginger ale and apple and though these soon give way to a more pedestrian, slightly unsophisticated dry down, featuring patchouli and sandalwood, the scent as a whole is wearable, inoffensive and perfectly pitched as an affordable introduction to men’s fragrance. Ad’s all a bit ‘tan ‘n’ tatts’ though isn’t it?

Available now from Selfridges.
 

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Dolce & Gabbana’s The One Sport enters the male fragrance arena with gladiator-themed campaign

Billed as a fragrance for the modern gladiator (for which read contemporary narcissist) Dolce & Gabbana’s The One Sport, launching in the UK today, is described as being ‘fresh and clean with a musky base’ – very much how campaign model Adam Senn smells I suspect. Clearly someone at Dolce & Gabbana’s ad agency was a huge fan of Spartacus: Blood and Sand since the marketing is all about the gladiatorial spirit and is shot in an acient roman amphitheatre. Just look at the video below though. I mean, I know the ancient games were the ultimate contact sport but who’d have thought that the contact in question would be so predominantly with oneself?

Would you buy toothpaste from these people?

I don’t know whether you’ve caught this new Oral B Pro-Expert Toothpaste ad but in case you’ve missed it I thought I’d share it with you because it’s one of the funniest ads currently on TV. Watch how everyone eschews any semblance of relaxed naturalness in favour of some the best over-acting and exaggerated lip-synching seen outside of Ru Paul’s Drag Race. In fact, bespectacled Nicky Hambleton-Jones is just about the only thing natural about it (even with that delightfully quizzical eyebrow).

No word of a lie, I genuinely thought it was a spoof when I first saw it, especially given that the the guy from the British Dental Foundation looks like David Walliams doing a Little Britain character. And who in God’s name cast the guy in the white coat?! He can barely get the words ‘Stanislavski (or whatever) complex’ out let alone explain what it is. And I mean, if you were looking for someone to promote a toothpaste would you really opt for someone with teeth that look like they could chew an apple through a letterbox?