Brad Pitt for Chanel No5? Eau deary me

We all know that parody is the mark of a good ad. Or a truly bad one. And if you want proof just look at all the youtube parodies of the Brad-Pitt-for Chanel-No5 ad that have sprung up. I can’t quite find a gangnam style one yet (one must surely be in the pipeline) but there are plenty of others to keep you entertained.

It’s difficult to know how Chanel feel about this. On the one hand, the much-mocked ramblings of Mr Pitt have got everyone talking (even more than the snoresome story of a man fronting a women’s perfume). More importantly, they’ve got everyone talking about Chanel No5  – a fragrance I’ve seen women hate in blind tests but love when they know it’s Chanel No5. On the other hand, everyone is openly mocking a revered brand that once stood for style and sophistication. Anyway, I certainly don’t have the energy or inclination to form an opinion on it. In the meantime, though, here’s one of my favourite spoofs. Admittedly, nothing quite matches the absurdity of the original ad but it made me chuckle anyway…

Prada unveil TV ad for new men’s fragrance Luna Rossa

Fans of Prada fragrances (and I count myself as one of them) are in for treat with the forthcoming  launch of Luna Rossa – a fresh but sensual fragrance built around two of my favourite notes,  lavender and clary sage. As a  taster, here’s a glimpse of the TV ad, directed by by Swedish music video director Adam Berg who’s worked with the likes of Groove Armada, Graham Coxon and Death in Vegas.

The name Luna Rossa, in case you’re wondering, comes from the name of America’s Cup the sailing boat and team that came about thanks to Patrizio Bertelli, CEO of Prada, and acclaimed yacht designer German Frers.

The fragrance itself launches on October 1st and I’ll feature a full review of it here shortly. In the meantime, gather your sea legs and enjoy the vid.