Abercrombie & Fitch launch Fierce Confidence and Fierce Intense

ABERCROMBIE & FITCH  FIERCE INTENSE FRAGRANCEIt’s hard to imagine, I know, but Abercrombie & Fitch are extending their Fierce fragrance line with an Intense version. I say hard to imagine because it’s difficult to contemplate an intense version of a fragrance already so ferocious that you can smell it halfway down Savile Road, exuding, as it does, from the very pores of the nearby A&F flagship UK store. The first concentrated version of the scent and apparently the strongest and longest lasting (be afraid) it retails for $118 in the States. And that’s not all – accompanying Fierce Intense is Fierce Confidence – an energetic, citrusy version of the Fierce fragrance. Both are coming to our shores soon. Like Ebola.

Want to freshen up your clothes before a night out? Here’s the perfect way to do it.

I love it when I come across genuinely useful products – ones that can actually improve your life in some way. This nifty Fragrance Liquid for Fabric from cult Japanese brand retaW is one of them.

Specially formulated for fabric it can be used directly on hats, scarves, jackets, overcoats, gloves, honking trainers, you name it, without causing the kind of damage that spraying eau de toilettes onto clothes can cause (staff at Abercrombie & Fitch take note).

This one, bizarrely named Evelyn (that’s the Japanese for you) is light and fresh with a zingy hint of bergamot and is antibacterial too It’s the perfect solution for when you’re going straight out from work and want to refresh your work togs. Your friends will still appreciate it if you acquaint yourself with soap and water now and then of course…

Available from nivenandjoshua.com, priced £15 for 120ml.