Black & White Pomade celebrates 90 yrs of immaculate hairdressing

Given the fact that I’m ‘thin of thatch’ reviewing hair stying products is always a challenge for me so thesedays I tend to have an army of men (well one) who I rope in to test them for me. I think of it as hairdressing by proxy.

Anyway, Black & White’s near legendary pomade needs no introduction (it graced the quiffs of Elvis and James Dean) and this year it celebrates its 90th birthday which is why one ended up on my doorstep the other week. My tester reckons it’s his favourite styling product ever (in fairness he was already a huge fan) but given the fact that it’s still here after all these years who cares? Time has been the true test of its efficacy.

It’s pliable, remouldable and perfect for styles where you want a glossy finish. What’s more, the Limited Edition 90th Anniversary version is a gorgeous thing to have, featuring, as it does, the original 1920s label design. Slick. Literally.

Available from Boots and Superdrug, priced £7.95 for 200ml. For more info go to www.blackandwhitewax.com