Men’s wellness brand hims launches in UK

The men’s wellness market has certainly come on in leaps and bounds in the past few years. Back in the early noughties, when I was Deputy Editor of Men’s Health, I wrote about hairloss and erectile dysfunction treatments as if they were exotic, last resort options for a select number of men who had the money and wherewithal to obtain them. Frankly, back then, seeking out treatments for these everyday issues felt less like tackling a common problem and more like scoring drugs.

Thankfully, things have changed considerably in the 19 years that have passed since then; not only in terms of the level of stigma attached to these common male problems (men are now far more likely to ‘fess up to being concerned about hair loss than before) but in how easy it is to access effective remedies. Sales of Viagra rocketed to £4.3 millon in the U.K. in the three months after it finally became available over the counter here so to say that there’s a market out there for wellbeing products aimed at men is an understatement.

Which is where hims comes in. Already well-established in the USA, the online personal wellness experts provide a one-stop-shop for men’s wellness and personal care needs, offering access to both Sildenafil (the active ingredient in Viagra) and Finasteride (a proven-to-work hairloss treatments) without you having to rock up at your local pharmacist and tell the counter assistant (along with the entire queue of people behind you) that you’re worried about your hairline or the angle of your chopper. There’s a small initial one-off medical consultation fee, which is there for regulatory reasons and because it’s important to have your order signed of by a medical expert, but after that you’re good to go as long as your eligible to use the products.

The company’s arrival in the UK kicks off with them tackling hair loss and erectile dysfunction but they’ll soon be offering a raft of reasonably priced personal care products too (think everything from shampoo and acne treatments to useful daily supplements). I’ve tried some of these and love the no-frills-but-cool-as-f**k packaging and the quality of the products. The antioxidant-packed Immunity gummies are great (though could be improved by not using animal-sourced gelatin which renders them inappropriate for veggies and vegans) and the Vitamin C-rich Morning Glow Serum provides the perfect pep talk for tired skin and has instantly become part of my daily routine. (It’s especially good when you have a hangover.) To find out more about what hims has to offer you head over to forhims.co.uk

 

Gifted review samples of selected Hims products were sent to me for consideration. 

Terre d’Hermès 2019 Limited Edition: showing that bottles can be beautiful

It’s a conundrum all successful fragrance brands have to contend with these days: how do you maintain interest in your product, especially if that product has been around for a while and hasn’t actually changed for yonks?

Thirty years ago this wasn’t a consideration in the same way it is today. For one thing, there weren’t as many brands competing for the same shelf space as there are now. There certainly weren’t as many launches and there were far fewer ‘flankers’ (variations on particularly successful fragrances) too. Most significantly, though, people didn’t have such short attention spans back then. We didn’t crave newness in quite the same way as we do now but, hey, that’s marketing and the mind-altering effects of social media for you.

Anyway, given that keeping interest going in your brand is so essential today you can see why many fragrance houses look to special limited editions to keep things fresh and dynamic and to grab a few column inches or, given the industry’s current obsession, Instagram stories. A few brands are masters of this (Gaultier and Dunhill to name two) but this year’s Limited Edition bottle of Terre d’Hermès is a masterclass in how to make an old bottle look both irresistible and collectible with just a few simple tweaks.

The work of English designer and illustrator Liubov Edwards, the bottle design features a raft of small metallic squares and diamonds positioned on transparent glass. Only half of the bottle is printed on each side giving a clever three-dimensional aspect to the design and, if you look carefully, forming a letter H. It’s brilliantly thought out and executed (the  fragrance is all about the elements and the diamonds are meant to represent squares distorted by the wind) and, for me at least, is reminiscent of the early work of iconic graphic designer Peter Saville, particularly his work on early OMD record sleeves.

The fragrance itself, of course, is amazing (it’s one of the few contemporary fragrances worthy of the label ‘classic’) so the limited edition bottle is really just the icing on the cake, making it the perfect purchase for existing Terre fans whose current bottle is running a little low, or for those with slightly shorter attention spans just looking for something eye-catching to grace their bedroom dressing table. Influencers will be pleased to know it’s a dream to photograph too.

 

The 2019 Limited Edition version of Terre d’Hermès is available from February as both an eau de toilette and eau de parfum. 

Note: all products are sent to me as review samples from brands and PR agencies unless otherwise stated.