Bulldog address shaving’s elephant in the room with new Bamboo Razor

Anyone who follows my writing will know that I’m a huge fan of grooming brand Bulldog Skincare For Men. Not only do I love their excellent Original Moisturiser (there’s always a tube of it in my bathroom cabinet) I love their affordability, animal-friendly credentials and the chutzpah they’ve shown in taking on the big boys of skincare – and how they’re winning. Plus, of course, they’re a British brand (and we all understand the importance of buying British now that Brexit is  less than a year away.) So I’m thrilled to see that they’re about to enter the highly competitive razor market this summer with their Original Bamboo Razor.

With five tempered steel blades, a lubricating strip and a flexible head, it offers everything you want from a razor (i.e. a decent, smooth shave) but what sets it apart from other brands is its eco-credentials. No razor is perfect when to comes to sustainability but Bulldog are the first major grooming brand to at least try to lower shaving’s environmental impact in a meaningful way. As well as having a natural, non-plastic bamboo handle, for example, the packaging is kept to a minimum and is made from fully recycled stock, using environmentally friendly inks. Couple that with Bulldog’s shave products, which are certified by Cruelty Free International, suitable for vegans and are free of synthetic fragrances or artificial colours and you’re just about as near to a guilt-free shave as you can get at the moment.

Needless to say, we still have a long way to go to reduce the environmental impact of the daily shave (in the US alone two billion razors are tossed into landfill ever year while the amount of plastic used in both product and packaging is still ridiculously excessive) but it’s a start. I wrote about how we might all want to move towards a zero-waste bathroom in my column for Balance magazine recently, and I care passionately about the need to consider the environmental impact of our beauty and grooming regimes, so I applaud anyone who’s at least trying to make a difference, however incremental.

Shaving brands tend to be great at pumping money into snazzy social campaigns and high-profile sports sponsorships but woefully behind-the-curve when it comes to addressing the elephant in the room: the environmental impact of their products. With customers increasingly conscious of the need to reduce waste that’s a real mistake and one that I suspect will cost them dearly in the future. On this issue, as they were in offering more natural grooming products to the masses, Bulldog are once again leading from the front.

Bulldog’s Original Bamboo Razor is available from Boots stores nationwide from August, priced £12.

 

Harry’s launch ‘Shave With Pride Set’

It’s all too easy to be cynical about the launch of Pride-themed products these days – after all, so many companies cash in on the annual celebrations now – but the new Shave With Pride Set from award-winning grooming brand Harry’s is a bit different. I was lucky enough to be privy to the creation and design of this set and know first hand the level of care, thought and meticulous attention to detail that went into the razor, packaging and the overall campaign of which it’s a part.

Housed in a special presentation box designed by acclaimed graphic design duo Craig & Karl (one you’ll want to keep to house all your bits and bobs in once you’ve removed the contents), the iridescent ‘rainbow’ razor is that rarest of things: a Pride-themed product that’s useful, helpful to the community (100% of the profits from it go to LGBTQ+ charities like the Peter Tatchell Foundation) and genuinely cool to boot. What makes this razor so special is that the design process ensures that no two handles are exactly the same: like the customer it’s aimed at, each one is a one-off and unique. Which is rather appropriate for a company that genuinely celebrates individuality and diversity.

If the set were the extent of Harry’s involvement with this year’s Pride festivities that would probably be enough. The company’s engagement, however, runs a little deeper than that. As well as the limited edition shaving set, they’re also offering support for the community in the shape of their ‘& Proud’ campaign, featuring the likes of TV presenter Dr. Ranj Singh and Queer Eye’s break-out star Jonathan Van Ness, which encourages members of the LGBTQ+ community to reject harmful labels in favour of ones they choose themselves.  (Van Ness describes himself as a “Hair Flipping Free Spirit & Proud” while Singh is a “Super-Nerdy Gaysian”.)

Finally, following on from the company’s detailed Masculinity Report last year, Harry’s have commissioned Ipsos/Mori to conduct a ‘Proud Allies’ survey which examines the relationship between the straight and LGBTQ+ communities in 2018 – the results of which are to be published shortly. Having clocked them already I can tell you they make for very interesting reading.

Taken as a whole, this considered, multifaceted approach shows a level of committment rare in Pride-themed campaigns. As for the Shave With Pride set itself, it’s great if you happen to be from the LGBTQ+ community and are looking for something to zhuzh up your shaving routine or, indeed, happen to be a proud straight ally who’s looking for the perfect gift for an LGBTQ+ pal. Basic message?  Give with pride, shave with pride, support with pride.

Harry’s Shave With Pride Set is available for a limited time from harrys.com priced £24.