The Grooming Guru on Instagram

grooming guruAs a writer by profession, visual media isn’t entirely my forte. I tend to see in words rather  images, so it’s no surprise that Twitter was my natural Social Media home for many years (I joined in 2009 as @grooming_guru). In contrast, I only joined Instagram a few years ago and only recently have I started posting with any regularity, which means I’m not so much late to the party as arriving just when everyone’s taking out the empties and mopping up the vomit.

Still, I’m enjoying sharing news of a new grooming products and recommending existing ones in a much more immediate way. I’m not an influencer in the way my industry understands the concept (I’ve long thought as myself as an educator more than an arm-twister) and I’m afraid you won’t find pics of me flashing my heavage whilst gazing at myself lovingly in a bathroom mirror – which, for your sake, is probably just as well – but you’re more than welcome to join me on Instagram for grooming-related news and the occasional pic of me when I’ve had one too many.

Find me @groomingguru.

Floris’ new luxury Violet Concentrated Mouthwash: swish isn’t the word.

We all have certain smells and tastes we love. For me it’s the uniquely floral smell and taste of violets. I’ve always loved both. Swizzel’s Parma Violets – a childhood obsession – are still one of my favourite sweets, while violet is one of the key notes in my all-time favourite fragrance, Grey Flannel. So you can imagine my excitement on discovering that Floris are to launch a new violet-flavoured Concentrated Mouthwash.

The last word in luxury when it comes to oral care, the fluoride-free mouthwash was inspired by a recipe found in the Floris archives and features a blend of essential oils which provide an effective anti-bacterial and breath-freshening mouthwash. At £40 it’s a considered purchase for sure but then a little goes a very long way (you add just 5 or 6 drops to a glass of water) and at least you won’t get the horrible ‘ooh-ah, ooh-ah’ mouth burn associated with some cheap washes. Best of all, of course, you get the amazing, unmistakable taste of violets – which beats boring old peppermint anytime. In my book anyway.

Floris Violet Concentrated Mouthwash launches in April, priced £40 for 1oo ml. For more info go to florislondon.com

 

[A gifted press sample of this product was provided for review purposes.]