It’s all too easy to be cynical about the launch of Pride-themed products these days – after all, so many companies cash in on the annual celebrations now – but the new Shave With Pride Set from award-winning grooming brand Harry’s is a bit different. I was lucky enough to be privy to the creation and design of this set and know first hand the level of care, thought and meticulous attention to detail that went into the razor, packaging and the overall campaign of which it’s a part.
Housed in a special presentation box designed by acclaimed graphic design duo Craig & Karl (one you’ll want to keep to house all your bits and bobs in once you’ve removed the contents), the iridescent ‘rainbow’ razor is that rarest of things: a Pride-themed product that’s useful, helpful to the community (100% of the profits from it go to LGBTQ+ charities like the Peter Tatchell Foundation) and genuinely cool to boot. What makes this razor so special is that the design process ensures that no two handles are exactly the same: like the customer it’s aimed at, each one is a one-off and unique. Which is rather appropriate for a company that genuinely celebrates individuality and diversity.
If the set were the extent of Harry’s involvement with this year’s Pride festivities that would probably be enough. The company’s engagement, however, runs a little deeper than that. As well as the limited edition shaving set, they’re also offering support for the community in the shape of their ‘& Proud’ campaign, featuring the likes of TV presenter Dr. Ranj Singh and Queer Eye’s break-out star Jonathan Van Ness, which encourages members of the LGBTQ+ community to reject harmful labels in favour of ones they choose themselves. (Van Ness describes himself as a “Hair Flipping Free Spirit & Proud” while Singh is a “Super-Nerdy Gaysian”.)
Finally, following on from the company’s detailed Masculinity Report last year, Harry’s have commissioned Ipsos/Mori to conduct a ‘Proud Allies’ survey which examines the relationship between the straight and LGBTQ+ communities in 2018 – the results of which are to be published shortly. Having clocked them already I can tell you they make for very interesting reading.
Taken as a whole, this considered, multifaceted approach shows a level of committment rare in Pride-themed campaigns. As for the Shave With Pride set itself, it’s great if you happen to be from the LGBTQ+ community and are looking for something to zhuzh up your shaving routine or, indeed, happen to be a proud straight ally who’s looking for the perfect gift for an LGBTQ+ pal. Basic message? Give with pride, shave with pride, support with pride.
Harry’s Shave With Pride Set is available for a limited time from harrys.com priced £24.