In the same way that a handful of supermarkets dominate the food market, the world of shaving has been monopolised by just a handful of big bucks corporate giants with a grip on the market tighter than your grip on their handles whilst shaving. They have had us, if not by the short and curlies, then certainly by the fluff on our chins, for decades. Thankfully, things have changed in the last few years as increasingly savvy men seek out cheaper – but equally as effective – brands that challenge the razor monopoly with money-saving subscription services that suit, not only customers’ pockets, but their increasingly time-poor lifestyles too.
The latest company to fill this need in the UK is New-York based Harry’s. Already well established Stateside, where they’ve been part of the shaving scene since 2013, the company perfectly chimes with the times and with the changing way in which we shop for our grooming gear. Harry’s mission is very simple: to offer high quality razors, delivered to your door and at a fair price. According to the founders, their leading competitors offer products with an average blade price of £3 whereas theirs come in at just £1.75 – a pretty hefty saving, not just for anyone on a budget but for all of us who’d rather spend our hard-earned dosh on other stuff (beer, holidays, generally having a good time).
I’ve been lucky enough to have met one of the brains behind Harry’s, the affable Jeff Raider (the one with the specs in the pic to the right), on several occasions and his enthusiasm for the brand is genuinely infectious, not least because the germ of the idea for Harry’s came about from genuine outrage about how men are taken advantage of by behemoth razor companies.
In an attempt to tackle this ‘injustice’, he joined forces with pal Andy Katz-Mayfied to create a flexible razor subscription service that offers a great shave at a fraction of the cost and removes the hassle of having to navigate a supermarket or chemist in the process. As well as some cool looking, ergonomically designed, handles featuring top-notch blades (they’re made in Germany in a factory owned by Harry’s) there’s also a superb ancillary range, featuring everything from Shave Cream and Face Wash to Face Lotion and an extremely good aloe-rich Post Shave Balm which, keeping with the value-for-money theme, ranges in price from just £4-£7.
If you fancy giving Harry’s a go you can try their free trial set which includes a razor, shave gel and travel for the price of delivery (just £2.95). You can then subscribe to one of their Shave Plans so new blades pop through your letterbox just when you need them. As well as the economic advantage this subscription service is totally flexible, allowing you to modify or pause your plan depending on your needs,which makes it great for guys who occasionally like to mix things up by rocking some stubble or sporting a beard.
The big question, of course, is ‘are they any cop?’ Well, even though I have a beard (or an approximation thereof) I still use a razor on a regular basis to give it definition and to shave my cheeks (no jokes please) and the Harry’s razor is as good as anything I’ve ever used. Plus, they come in a range of fab designs and cool colours so, at that price, what’s not to love?
For more info check out harrys.com