Living, as I do, in one of the busiest – not to mention most congested – capitals in the world I’m acutely aware of the potential damage that city living can inflict on skin. With new research suggesting that it’s not just sun damage that causes uneven pigmentation but pollution too, using products that shield skin against environmental aggressors has never been more important – especially if you’re a townie. Air pollutants called ambient particulate matter are a particular problem because they can trigger the production of harmful free radicals which cause all kinds of skin problems – from inflammation to premature ageing.
Thankfully, coming to the rescue is Elizabeth Arden‘s new PREVAGE City Smart – a product I’ve been using daily for a couple of weeks now. Designed with an invisible barrier that shields skin from pollution it also packs a broad spectrum SPF50 sunscreen and a raft of powerful antioxidants to give skin maximum protection against daily damage. On top of all that it also contains optical diffusers which enhance the appearance of skin too. At £55 for a 40ml tube, though, it’s possibly one city survival product you’ll need a job in the City to afford.