Dunhill ICON (rightfully) wins ‘fragrance Oscar’ for design & packaging

DUNHILL_ICON LR2Like the acting Oscars the annual fragrance Oscars – the FiFi awards – tend to create their own share of controversy when it comes to winners, not to mention the odd WTF?! moment. Occasionally there’s a whiff of the Rita Oras about the bigger winners (i.e they’re absolutely everywhere so they’ve got to be good, right? Which we all know isn’t always true) but I was genuinely thrilled to see that dunhill ICON picked up an award for Best New Male Design & Packaging at last night’s ceremony. Almost every review of this fragrance (my own included) commented on how superb the bottle was. Featuring an engine-turned cylindrical case, with a design first used on dunhill accessories back in 1924, it’s both beautiful to hold and to look at. So huge congrats to dunhill – and to Mark Eisen who designed it – on a thoroughly deserved win.

P.S. The fragrance happens to be pretty good too.

A full list of The Fragrance Foundation Awards winners can be seen here.

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