As a consumer it’s often all too easy to go for the most obvious choice when it comes to fragrance, especially when the big fashion houses and cosmetic companies throw so much money at celebrity endorsement and in-your-face advertising. However, sometimes it’s worth looking a bit further afield for an interesting eau de toilette. This one, by British brand Gruhume being a good example.

Delightfully fresh, crisp and spicy –  with lemon, bergamot, lavender, juniper berry, black peppercorns, patchouli and petitgrain – it’s as good as any of the fragrances you’ll find in your local department store and considerably better than many of them. Plus, in buying a bottle you’re supporting British entrepreneurialism at its very best. Worth investigating.

Gruhme For Him No 14 is a available from gruhme.co.uk priced £45 for 100ml eau de toilette.