With so many fragrances being launched every year it’s increasingly important for brands to secure celebrities or sporting heroes who can make their products stand out from the crowd – and Tommy Hilfiger has certainly served up an ace in the shape of tennis champ Rafael Nadal. As part of his role as Global Ambassador for the brand (you’ll probably have seen the underwear shots by now) he’s also fronting the campaign for Hilfiger’s brand new fragrance TH Bold. Good choice huh?
TH Bold* will be available exclusively from The Fragrance Shop from 15th September.
*Rafa not included with purchase!