Acqua di Parma launch Colonia Club

acquaI think I must have rather annoyed the lovely Acqua Di Parma people at the launch of the company’s latest fragrance Colonia Club the other day by constantly referring to it as a sport fragrance – something they fervently denied each time I mentioned it. I’m not sure why, though, because that’s basically what it is. Oh sure, the inspiration might be that most elegant and refined of activities – dressage – but in character it’s definitely a sport fragrance in character, featuring, as it does, citrus notes like lemon and mandarin alongside the sport scent favourite, mint. Conceptually, the whole thing – including the superb green bottle – fits into the existing Acqua Di Parma portfolio beautifully, filling a gap with something muscular and energetic and, thanks to the addition of galbanum – a note variously described as smelling like cut grass, pea pods or pine needles – something ‘green’ smelling too.

colonia_club_01Of all the Acqua Di Parma fragrances this is the most youthfully commercial too. And by that I mean it does smell a lot like a dozen other men’s fragrances on the market. Now, that can be taken one of two ways: as a bad thing or a good thing. It’s certainly a positive if the objective is to attract a slightly younger customer whose main frame of reference, fragrance-wise, are big-selling fragrances from famous fashion brands like Dolce & Gabbana. In truth, it’s not my favourite Acqua Di Parma offering (there are so many good ones it does have rather stiff competition!) but if you’re looking for something that’s punchy and has a bit of energy to it and which isn’t too polarising a fragrance you might want to give it, you know…a sporting chance.

Available now from John Lewis

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