Dior update Eau Sauvage. But is the new Cologne version any good?

DIOR EAU SAUVAGE COLOGNEThere are some things in life – the first Poltergeist movie and Cadbury’s Creme Eggs amongst them – that really shouldn’t be tampered with, if only because the original is about as close to perfection as can be. Dior’s Eau Sauvage – that classic, much-loved fragrance from the Sixties and one of my own all-time favourites  – is one of them.

In a world where it pays big fragrance brands to remind customers of their prized assets, however, it makes sense to throw out a ‘flanker’ – a reworked version on an existing fragrance – every now and again. Not only does it keep the brand fresh and draw in new customers, it reminds everyone just how good the ‘old’ stuff is too. And therein lies the problem because, inevitably, anyone who loves the original will instantly compare it to the newcomer.

dior 2This brand new Cologne version, created by Dior Perfumer François Demachy, still has the characteristic citrusy vibe Eau Sauvage is famous for but some notes have been emphasised while other’s played down. Hedione – a molecule first used in Eau Sauvage and now scientifically proven to trigger a sexual response in women (see my piece here for more on that) – is still very much at the heart of this version and given its newfound reputation why wouldn’t it be? According to Demachy this updated version of hedione has a slightly more floral twist though. Mandarin has been added, as has grapefruit, and there’s a dash of galbanum to give it a ‘green’ edge and there’s a dollop of the now ubiquitous pink pepper in there too.

The result is an Eau Sauvage that’ll be less familiar to fans of the original than you might think and one that’s thoroughly contemporary in feel. It’s fresh, it’s aromatic, it’s spicy and woody but whereas Eau Sauvage is a thoroughly 3D fragrance this Cologne version is thinner and a bit one-dimensional by comparison. Which is not to say it’s bad because it’s not (and you do have to bear in mind that, because of my age, I’m very much the target market for the original fragrance rather than this more youthful incarnation). It’s just…well, different.

The press release points out – correctly – that when Eau Sauvage burst onto the scene in 1966 it shifted everything in its wake. Will this Cologne version do the same? Well no, but if it helps people rediscover the absolute joy of the original then it’s ‘job done’ in my book.

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